Senior Digital Performance Marketing Executive EMEA

The role will be responsible for acquiring new users to Kantar’s market research panels, which are essential for providing insights and feedback to our clients. You will have the opportunity to optimise the performance of different paid channels and drive growth in the EMEA region, which is a key market for our business. You will also have the chance to work with an inclusive and collaborative team that values innovation and data-driven decision making.

The Digital Marketing Performance Executive will oversee a variety of paid acquisition channels including affiliate marketing, paid search and paid social to drive new users into our market research panels across several markets in EMEA.

Regional Strategy & Leadership

• Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market.
• Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets.
• Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.

Campaign Management & Performance

• Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting.
• Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy.
• Partner with our agency of record and internal Tech & Product Teams to maintain API-based attribution solutions (including S2S postbacks and event tracking) to reduce dependency on client-side tracking and mitigate data loss from browser/privacy restrictions.
• Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google).
• Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels.
• Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs.
• Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement.
• Continuously optimize digital channels and test new ones to improve conversion and response rates.

Partnerships & Affiliates

• Manage and grow affiliate programs and direct partnerships.
• Identify, test, and scale new partnerships to ensure a high-performing media mix.
• Negotiate contracts and lead supplier selection processes.

Budget & Forecasting

• Own and manage the acquisition marketing budget, including forecasting volumes and tracking performance against targets.

Creative & Content Collaboration

• Work with internal design teams to brief and review landing pages, banners, emails, and other creative assets.
• Identify and implement website and landing page optimizations to boost acquisition.

Innovation & Continuous Improvement

• Champion a culture of innovation, always seeking smarter, more efficient ways to drive performance and scale impact.

Professional Experience & Expertise

• Strong understanding of online advertising platforms and marketing principles.
• Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels.
• Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint).
• Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.

Analytical & Strategic Thinking

• Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance.
• Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving.
• Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions.

Collaboration & Communication

• Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels.
• Comfortable presenting to large groups both in person and virtually.
• Adept at working in geographically dispersed teams, fostering collaboration across regions.

Education & Learning Agility

• Holds a Bachelor’s degree in Digital Marketing, Business, or a related field.
• Demonstrates a strong ability to learn quickly, adapt to new tools and environments, and continuously improve.

In order to underpin business growth, client impact, and employee satisfaction, there are three core behaviours that guide how employees work together and deliver impact:

Growth Mindset

Encouraging continuous learning, innovation, and putting ideas into practice to help the business succeed.

Purposeful Collaboration

Working proactively and intentionally with colleagues to drive positive client outcomes.

Flourish

Supporting others to grow and achieve their potential through respect, encouragement, and a great employee experience.

Kantar’s aspires to be the world’s leading data, insights, and consulting company, helping clients understand people and inspire growth. Internally, this is captured in their brand promise: “Shape your brand future”, which reflects their commitment to delivering meaningful insights and strategic guidance.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.