Senior Digital Marketing Specialist

Wolters Kluwer Tax & Accounting UK (TAA UK) is a leading provider of software, data, and expert solutions that help tax, accounting, audit, and finance professionals navigate an increasingly complex regulatory landscape. Our technology enables businesses to improve compliance, reduce risk, and make more informed decisions.

As part of Wolters Kluwer, a global leader in professional information, software solutions, and services, we support customers worldwide with innovative solutions across tax, accounting, finance, audit, legal, ESG, and regulatory markets. Our Tax & Accounting business is trusted by accounting firms, multinational corporations, and tax professionals to help them manage compliance, drive efficiency, and deliver better business outcomes.

Joining TAA UK means becoming part of a collaborative, international team combining deep industry expertise with innovative technology to solve complex customer challenges and drive growth. As the BEPS Pillar II product management team is based in APAC, you will collaborate closely with colleagues in the region to bring global product initiatives to market and drive commercial success across multiple geographies.

We are seeking a Senior Demand Generation Specialist to lead demand generation and go-to-market initiatives for our BEPS Pillar II solutions, including CCH Integrator, across key European and North American markets.

Working within a global matrix organization, you will partner closely with Product, Sales, and Regional Marketing teams to translate global strategy into measurable commercial impact.

You will be responsible for driving qualified demand, pipeline growth, sales intake, and marketing ROI while helping expand the market presence of our BEPS Pillar II portfolio.

• Develop and execute integrated demand generation strategies across target European and North American markets.
• Drive qualified leads, pipeline growth, and sales intake through multi-channel marketing campaigns.
• Partner closely with Sales teams to improve lead follow-up, conversion rates, and revenue outcomes.
• Collaborate with regional marketing teams to localize and deliver global campaigns effectively.
• Manage marketing budgets to maximize performance and return on investment.
• Monitor, analyse, and optimise campaign effectiveness, pipeline contribution, and market penetration.
• Identify and scale successful marketing approaches across markets.
• Conduct market and competitor analysis to identify growth opportunities and support strategic decision-making.
• Produce clear performance reporting and actionable insights for key stakeholders.

• Proven experience in demand generation, field marketing, growth marketing, or B2B marketing roles.
• Demonstrated success driving qualified pipeline, revenue growth, and marketing ROI.
• Strong expertise in digital marketing, content marketing, email marketing, webinars, events, and marketing automation.
• Excellent analytical skills with the ability to interpret campaign performance data and optimise results.
• Strong project management and stakeholder management capabilities.
• Experience working across Sales, Product, and Marketing functions within a matrix organisation.
• Excellent communication and collaboration skills.
• Experience marketing enterprise software, SaaS, tax, finance, compliance, or regulatory solutions is advantageous.

This is an exciting opportunity to take ownership of a strategically important growth area within Wolters Kluwer. You will work with international teams, influence go-to-market strategy across multiple regions, and play a direct role in growing our BEPS Pillar II business.

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.