Senior Digital Marketing Manager

Company Description

Ergomed Group is a rapidly expanding full-service mid-sized CRO specializing in Oncology and Rare Diseases.

Since its foundation in 1997, the company has grown organically and steadily by making strategic investments and landmark acquisitions, with operations in Europe, North America, and Asia 

Our company allows for employee visibility (you have a voice!), creative contribution, and realistic career development.

We have nourished an authentic international culture here at Ergomed.

We value employee experience, well-being, and mental health. We acknowledge that a healthy work-life balance is a critical factor for employee satisfaction and, in turn, nurtures an environment from which high-quality client service can be achieved. 

Come and join us on this exciting journey to positively impact patients' lives.

Why Ergomed

We prioritize diversity, equity, and inclusion by creating an equal opportunities workplace and a human-centric environment where people of all cultural backgrounds, genders and ages can contribute and grow.

To succeed we must work together with a human first approach. Why? because our people are our greatest strength leading to our continued success on improving the lives of those around us. 

Job Description

The Senior Manager of Digital Marketing at Ergomed Group is responsible for developing, executing, and optimizing digital marketing strategies across multiple channels to drive brand awareness, lead generation, and engagement to support commercial growth. The role requires a strategic thinker who can build and lead a team that manages and executes cross-functional initiatives and leverages data to make informed decisions. A commercial mindset is crucial to this role, so you will be well-versed in interpreting data to improve ROI for stakeholders. You are proactive and energetic in delivering digital marketing activities, and your expertise will include conversion optimization, Marketing automation platforms, (Marketing Cloud) SEO/SEM, and paid performance marketing (Search, PPC, Paid Social).

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends. Lead the implementation of these capabilities, search, conversion rate optimization, and data and analytics to support future business growth.
• Website Management: Oversee functionality and content of our company business units' websites to ensure a seamless user experience and optimal conversion rates.
• Salesforce Integration: Utilize Salesforce (Marketing Cloud) to drive marketing automation, customer segmentation strategies, and lead conversion.
• Email Marketing: Develop and execute email marketing and nurturing campaigns to drive engagement and new opportunities.
• SEO and SEM: Manage SEO initiatives to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
• Analytics and Reporting: Monitor digital marketing performance metrics, conduct ROI analysis, and provide actionable insights to optimize campaigns and drive continuous improvement, focusing on optimization
• Budget Management: Manage digital marketing budget effectively, allocate resources efficiently, and optimize spending to achieve maximum ROI.
• Market Analysis: Conduct regular market research and analysis to identify emerging trends and competitive threats and use insights to support digital marketing strategies and tactics

Qualifications

• Experience: 7+ years of progressive experience in digital marketing, focusing on website management, Salesforce CRM, email marketing, and SEO/SEM.
• Leadership: Proven track record of driving cross-functional collaboration and delivering successful digital marketing strategies to support campaigns.
• Technical Skills: Expertise in Salesforce CRM, CMS platforms (e.g., WordPress), marketing automation tools (e.g., Pardot), and SEO/SEM tools (e.g., Google Analytics, SEMrush).
• Analytical Skills: Strong analytical abilities with experience in data-driven decision-making and proficiency in analyzing metrics and KPIs.
• Communication: Excellent verbal and written communication skills, English, with the ability to effectively present ideas, influence stakeholders, and build strong relationships internally and externally.
• Strategic Thinking: Demonstrated ability to think strategically, innovate, and execute digital marketing initiatives and campaigns to drive business growth and achieve measurable results.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• CRO Experience: Preferred but not required.

Additional Information

We offer:

• Training and career development opportunities internally

• Strong emphasis on personal and professional growth 

• Friendly, supportive working environment 

• Opportunity to work with colleagues based all over the world, with English as the company language 

Our core values are key to how we operate, and if you feel they resonate with you then Ergomed is a great company to join!

Quality 

Integrity & Trust

Drive & Passion

Agility & Responsiveness

Belonging 

Collaborative Partnerships

We look forward to welcoming your application.