Senior Digital Marketing Analyst

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission- we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

Forming part of the group digital analytics function, reporting into the group head of digital analytics. You will work closely with the marketing team and wider digital functions, owning the analysis and measurement of the effectiveness of our marketing activations and to drive better decision making across our digital marketing channels.

• Be the owner of the measurement of our digital marketing capabilities through analysis and experimentation.
• Leverage several data sources, like Google Analytics, transactional / customer databases, and data from our advertising platforms to bring together concise analysis for our marketing teams.
• Scrutinising large datasets with visualisations tools (e.g. PowerBI / Looker) and presenting the outputs to senior management and wider digital teams. 
• Create a framework of periodic analysis and reporting, communicating our marketing performance coherently.
• Measure the effectiveness of our marketing strategies with support from the experimentation team through causal inference methodologies.
• Work closely with data engineering to prioritise a roadmap of data models to satisfy our marketing analytics needs.
• Develop strong relationships with the wider digital analytics function, data engineering, commercial analytics to ensure we have continuity in definitions and data governance.

Qualifications

• Proficiency with SQL (required) and R/Python (nice to have).
• Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
• Extensive experience working in a digital marketing analytics position ideally within an ecommerce / retail business.
• Good understanding of digital marketing analytics core concepts (e.g. ROAS, CAC, acquisition, impressions) and where and how these metrics should be utilised.
• Expert communicator, with the ability to flex their presentation style based on the audience.
• A passion for data with natural curiosity for uncovering informative insight.
• Keen interest in the future of customer / marketing analytics, including customer data platforms, lifetime value, MMM, attribution and the evolution of advertising platform capabilities.
• Understanding of how to measure the effectiveness of marketing strategy through incrementality.
• Ability to work autonomously, building strong working relationships with key stakeholders across marketing, trading and other digital functions.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.