Senior Digital Implementation Analyst (App and Web)

About Charlotte Tilbury Beauty 

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing. 

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury. 

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us. 

About the role

Data is at the heart of our strategy to engage and delight our customers, and we are determined to harness its power to go as far as we can to deliver a euphoric, personalised experience that they’ll love.

Our Data Analytics team is central to these efforts and works closely with our brilliant team of Data Engineers, Data Scientists, Software Engineers and Products teams (among others) to deliver robust insights and reporting to the entire company.

Everyone in the data team plays a key role in creating the foundations for robust data and empowering individuals across the business to make insightful, data-led decisions.

We primarily use Snowplow, GA4 and Google Tag Manager (for our Web data), BigQuery (for our data warehousing) and Looker (for our BI and Data Visualisation).

As a Senior Digital Implementation Analyst (App & Web) you will

·Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM

·Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.

·Maintain and quality-assure GTM configurations, including relevant third-party tags.

·Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting-ready implementation requirements.

·Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.

·Support teams in understanding and using web and app reports effectively.

·Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support. 

·Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.

·Use modern tools, including AI-assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem-solving.

Who you will work with

Data Team and many other departments
About you

·Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands-on Snowplow experience.

·Experience with server-side tagging, or a strong understanding of server-side implementation approaches, is desirable.

·Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs.

·Be comfortable working with event-level data in BigQuery and partnering with Data Engineers to shape reporting-ready data models.

·Be flexible, collaborative, and comfortable working in small teams on fast-moving and time-bound priorities.

·SQL experience is highly desirable, especially for validation, investigation, and working with event-level data.

·Be curious, proactive, and motivated to keep learning in a fast-changing measurement and analytics environment.

·Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly.

·Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction.

·Be able to prioritise effectively and stay organised in a fast-paced environment with competing stakeholder needs. 

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam. 

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed. 

Why join us? 

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves 

• We’re a hybrid model with flexibility, allowing you to work how best suits you 

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday 

• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey 

• Financial security and planning with our pension and life assurance for all 

• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues 

• Bring your furry friend to work with you on our allocated dog friendly days and spaces 

• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process. 

If you need support or would like to apply through an alternative method, please contact us at [email protected] 

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.