Senior Demand Generation Specialist - EMEA

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

nCino is in search of an ambitious and visionary demand generation marketer to fill the role of Senior Demand Generation Specialist. The ideal candidate is a motivated marketing professional with a track record of hands-on involvement in crafting digital campaigns and devising effective demand generation strategies. The ability to successfully implement initiatives across a variety of channels, targeting audiences and spanning multiple segments is crucial. This position will entail extensive cross-functional collaboration with diverse marketing departments, serving as a vital business partner to our sales, partners, and customer success teams.
As the Senior Demand Generation Specialist, you will be responsible for the conception and execution of brand awareness and lead-generating programs across the EMEA region. Your role will entail close cooperation with marketing and sales, ensuring the seamless integration of these programs.

SESSENTIAL JOB FUNCTIONS

• Develop and execute multi-channel demand generation campaigns aligned to overall marketing strategy that supports the company, sales, and regional teams to achieve revenue and pipeline goals.

• Lead deliverables across the entire marketing funnel, track and optimize performance at each stage in the funnel and create a predictable and healthy demand engine.

• Follow best practices to achieve growth goals while also experimenting with creative strategies and less proven tactics.

• Continually optimize programs to ensure customer acquisition costs are in line with the return-on-investment goals.

• Collaborate with the other teams (Content, Brand, Market Strategy, Regional, Business Development, and Sales) to create marketing strategies that inspires prospects to engage with nCino solutions and sales team.

• Monitor and optimize defined KPIs that are meaningful and measurable, contributing to quarterly demand generation goals (net new leads created, MQL, opportunities, etc.) and ensuring exceptional ROI.

• Measure, track, and continually adjust and assess campaign efforts and program performance at a tactical level, providing analysis, insights, and recommendations for future campaign programs.

• Provide recommendations for full media planning direction for upcoming campaigns, determine channels and platforms to run on, audiences to target, and effective ad creative.

MINIMUM REQUIREMENTS

• Minimum Bachelor’s Degree or equivalent combination of education, experience and proficiencies

• 5+ years of related experience

• Good understanding of digital marketing channels, as well as both inbound and outbound marketing tactics

• Demonstrated track record of driving successful multi-channel demand generation campaigns, which result in rapid lead and revenue growth

• Proficient in Salesforce

• Excellent communication, writing, and editing skills

• Experience with B2B demand generation
   

  PREFERRED REQUIREMENTS

• Global experience

• Experience in the SaaS and/or Financial Services industries

• Skilled in the use of marketing automation systems such as Pardot or Marketo

• Familiarity with intent data tools such as 6sense

• Proven track record of success building campaigns via LinkedIn and Google

COMPETENCY REQUIREMENTS

• Drive Results

• Persuades

• Manages Ambiguity

• Strategic Mindset

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

£52,500.00 - £86,600.00

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [email protected]. 

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.