(Senior) Data Analyst - Marketing (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

The Role: How you'll make an impact at Personio

This position can be hybrid from one of the following office locations: London, Munich, Dublin, Madrid, or Berlin.

We empower Personio's decision-making with advanced analytics and strategic insights, while boosting productivity through systems improvement and automation. Be part of our transformative journey in HR technology, where your contributions will shape our data-driven future.
In this pivotal role, you'll spearhead our marketing strategies, aligning them seamlessly with sales objectives to propel business success. As a Senior Marketing Data Analyst, you'll be the cornerstone of our Go-to-market department, leveraging your expertise in analysis, trend forecasting, and strategic planning to ignite innovative marketing initiatives and foster robust collaboration with our Sales team.

Role Responsibilities: What you'll do

• Strategic Marketing Planning: You'll lead data-driven strategies within our Go-to-market framework, ensuring they resonate with our sales targets and organizational objectives.

• Marketing Campaign Analysis: You're responsible for assessing campaign performance, optimizing for maximum ROI across various channels and regions.

• Customer Segmentation and Personalization: You will execute advanced segmentation and collaborate with the GTM team for targeted marketing, boosting lead conversion and retention.

• Trend Identification and Forecasting: Your role involves analyzing market trends, predicting future shifts, and offering competitive insights.

• Team Leadership and Collaboration: You will mentor analysts and ensure cross-departmental cohesion, particularly with Sales and CX teams.

• Report Generation and Presentation: You're tasked with creating and presenting reports that drive continuous improvement.

• Budget Management: You oversee marketing KPI adjustments within our bi-annual budget review, ensuring alignment with financial and marketing goals.

Role Requirements: What you need to succeed

• Experience:  4+ years in marketing analytics, with a leadership background.

• Statistical Knowledge: Understanding of basic statistical models for business problem analysis.

• Platform Familiarity: Skilled in Google Analytics, HubSpot, Salesforce, Marketo, Dreamdata, and Snowflake.

• Data-Driven Leadership: Experience in fostering a data-centric culture and making data-based decisions.

• Analytical Mindset: Intellectual curiosity to delve into data, identifying trends, patterns, and actionable insights.

• Communication Skills: Ability to simplify complex data insights for diverse stakeholders.

• Entrepreneurial Approach: Proactive problem-solving, focusing on impactful results and leveraging data insights for tangible improvements.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

• Make an impact on the environment and society with 1 Impact Day per year

• Receive generous family leave, child support, mental health support, and sabbatical opportunities

• We follow an office-led, remote-friendly approach, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.

• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.