At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
The Customer Marketing team shapes how eBay connects with customers through meaningful, data-driven experiences. This Senior CRM Marketing Manager role sits at the centre of UK retail and category marketing, leading CRM strategy and execution across digital channels. You will work closely with regional and global marketing partners, creative agencies, and cross-functional teams to deliver impactful, customer-led campaigns at scale. Reporting into senior marketing leadership, this role combines strategic direction, hands-on delivery, and people leadership, with a strong focus on using martech and AI capabilities to improve customer engagement and outcomes.
What you will accomplish:Lead and evolve CRM strategy for UK categories and horizontal retail marketing, improving customer engagement and campaign performance through data-led decision making.
Redefine the CRM experience for UK customers by applying advanced technology and AI capabilities to deliver more relevant, targeted communications at scale.
Develop and optimise creative CRM campaigns across digital channels, informed by consumer insights and deep analysis, while ensuring alignment with brand guidelines and platform updates.
Partner with cross-functional teams, regional leads, global marketing, and agency partners to align business priorities with CRM and marketing plans.
Translate campaign objectives into clear go-to-market plans and provide performance insights and recommendations to senior leadership.
Analyse channel performance and customer journeys to optimise targeting, improve efficiency, and enhance customer experiences across segments.
Lead, mentor, and motivate a high-performing CRM team, fostering strong collaboration, continuous improvement, and a focus on customer outcomes.
Proven experience leading CRM or customer marketing in a fast-paced environment, with strong expertise in email and marketing operations.
Demonstrated ability to lead and develop teams, building motivation, accountability, and high standards of delivery.
Strong analytical capability, with experience using data to define objectives, measure performance, and improve conversion and return on investment.
Experience developing creative briefs and translating insights into effective, customer-focused campaigns.
Solid understanding of ecommerce, including onsite experiences and product development, with a focus on improving customer journeys.
Confidence working with senior stakeholders and external agencies, supported by clear communication and presentation skills.
Independent problem-solving mindset, comfortable challenging existing ways of working to improve efficiency and customer experience.
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