Senior Channel Marketing Manager, Channel Marketing

What You Will Do

Strategic Leadership & Business Impact

• Own and continuously evolve the channel marketing strategy for EMEA Central, aligned with Sophos’ regional and global business objectives.
• Translate commercial goals (pipeline, revenue, partner growth) into integrated marketing initiatives, campaigns, and programs across the partner ecosystem.
• Support GTM and billings targets for segments (commercial, MM and ENT) as well as for solution & product groups while driving right activities in two-tier channel
• Act as a strategic marketing partner to regional Sales Leaders, Channel Sales Managers, and Distribution leaders to identify growth opportunities and optimize routes to market.
• Influence business outcomes through data-driven marketing initiatives, promotions, incentives, and partner programs.
  

Team Leadership & International Collaboration

• Lead, mentor, and develop a high-performing channel marketing team.
• Foster a culture of accountability, collaboration, and continuous development within a cross-country and cross-cultural environment.
• Set clear priorities, assign projects, and ensure effective execution in line with global and regional marketing plans.
• Lead cross-functional and cross-regional projects with both EMEA and global marketing and sales stakeholders.
  

Channel Marketing Excellence

• Plan, execute, and optimize multi-channel partner marketing campaigns (email, web, webinars, newsletters, events, and Sophos standard marketing tools).
• Develop, agree, and implement joint marketing plans with key Sophos resellers and distribution partners across EMEA Central.
• Drive partner enablement, activation, and performance acceleration initiatives in close collaboration with sales and distribution teams.
• Strengthen the Sophos brand within the partner ecosystem, including media and external visibility.

Strategic Marketing Advisory to Partners

• Act as a trusted advisor to channel partners and distributors in defining and optimizing their marketing strategies and plans
• Guide partners in selecting the most effective marketing initiatives based on market insights, best practices, and proven success models across EMEA Central
• Leverage regional scale and cross-partner experience to bring benchmarking, insight, and recommendations that individual partners cannot generate independently

Budget, Measurement & Governance

• Own and manage regional marketing budgets, ensuring ROI-focused allocation and compliance with financial guidelines.
• Define KPIs, measure campaign performance, and continuously optimize based on insights and results.
• Report on overall channel marketing metrics to senior stakeholders for Quarterly Business Updates.
• Provide regular management reporting to the Senior Director Marketing EMEA Central, including status updates, performance analysis, and forward planning.
  

Events & Partner Engagement

• Plan, manage, and represent Sophos at regional events, fairs, conferences, and partner meetings within EMEA Central.
• Develop and execute Sophos-led events for distributors, channel partners, alliance partners, and prospects.

What You Will Bring

Essential

• 8+ years of experience in B2B marketing, with a strong focus on channel marketing.
• Proven success in developing and executing channel marketing strategies within complex, international partner ecosystems.
• Solid understanding of channel structures, go-to-market models, and indirect sales motions.
• Demonstrated experience leading and developing teams in an international environment.
• Strong stakeholder management skills across sales, marketing, and external partners.
• Fluent German; additional European languages are an advantage.

Report & Measurement of activities:

• Submit a team report regularly to the Senior Director Marketing EMEA Central reviewing status of activities and summarizing future activities
• Controlling of activities and budgets