Senior Category Manager Fashion & Living (FTC)

Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
About Universal Products & Experiences (UP&E)
At Universal Products & Experiences (UP&E), we don't just create products-we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World's roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe.
UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start-up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third-party worlds to life across expansive theme park destinations, e-commerce platforms, live entertainment venues, and global retail partnerships-fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting-edge video games, we work with world-class licensees and creators to make our universe tangible.
Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish-inside the parks and far beyond them. As part of Universal Destinations & Experiences, you'll join a global team that thrives on collaboration, imagination, and the power of culture-shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history.
We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That's how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world-class storytelling. If you're ready to bring imagination to life and create moments that resonate worldwide-your next adventure starts here.
Join us and help create moments that matter. https://www.universalproductsexperiences.com/
Job Description
This role is a 12 Month Maternity Cover Fixed Term Contract
The Senior Category Manager, Fashion & Living, is responsible for developing and executing a long-term Direct to Retail business strategy for SHEIN, LPP & Pepco, leveraging the richness of NBCUniversal's entertainment content (past & present) to build a sustainable business which achieves annual revenue targets. As part of the EMEA Regional Team (Fashion & Living, Food, Beauty & Care), this role is pivotal in delivering the overall Fashion & Living strategy.
This candidate will be responsible for managing the operation of these DTR partners including:
Reviewing Partner NBCU strategy & identifying whitespace, negotiating agreements, driving innovative quality product ranges, delivering accurate quarterly forecasting, and active pitching & sell-in of Tent Pole & Evergreen driven assortments.
KEY RESPONSIBILITIES

• Management of EMEA Regional Direct to Retail Fashion partners: SHEIN, LPP & Pepco, in partnership with Agents in market.
• Develop and execute long-term cross category growth strategies at SHEIN, LPP, Pepco
• Identify whitespace opportunities and fill market gaps in these DTR's considering age, segment, market, and franchise
• Lead contract management for these DTR's, analyze and vet business plans & proposals and brand manage to ensure contract deliverables are met throughout the term.
• Accountable for day-to-day management of these DTR's including ongoing business reviews, agent meetings, co-ordination of Swings and pitches.
• Be the NBCU Partner conduit for Global Brand Standards, ensuring that NBCU standards are met across every market.
• Partner with the creative team to drive quality and champion innovation in product development, ensuring lines are commercially viable for these EMEA DTR's and meet the partner needs
• Collaborate with the wider EMEA Fashion & Living team to maximize trends across markets & share best practice.
• Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees
• Lead the creation of targeted multicategory pitch presentations for upcoming movies.
• Develop & manage Evergreen IP's, ensuring 365 presence in store & online.
• Prepare, attend and deliver Partner presentations, including travel to Poland where relevant.
• Regular attendance of trade shows and social industry functions where applicable - Licensee Trade shows, BLE.

Finance and Business Planning:

• Fiscal responsibility to include annual budget planning and quarterly revenue tracking & forecasting
• Analyze business performance across category by DTR partner and continuously develop growth objectives and strategies

Brand and Content Management:

• Support brand marketing initiatives including the development and execution of category plans
• Ensure DTR's are integrated and supported within wider brand and marketing plans
• Partner with Senior Franchise & Retail Marketing to lead best in class pitches and land key stories.

Retail Development:

• Stay ahead of the market; Maintain knowledge of key seasonality and buying cycles of retailers
• Know Retailer KPI's and monitor success accordingly

Strategy:

• Grow SHEIN, LPP & Pepco in line with CP business goals. Continuously evaluate these DTR's to ensure they are meeting our consumer needs, delivering best in category overall.
• Partner with ELC & IMG agents to deliver the strategy and maintain open & regular communication with both.

Qualifications

• Commercial Experience in managing Direct to Retail and / or Licensees within Entertainment industry is a must
• A passion for Fashion & Living and ideally in-depth knowledge of the subcategories within
• Comprehensive knowledge of DTR partner timelines and creative capabilities/limitations
• Strategic and creative thinker
• Commercial Experience working within an agent operating model is advantageous
• Flexible/ability to adjust to dynamic and fast paced business environment
• Relationship builder and team player
• Excellent communication and presentation skills
• Strong sales and negotiation skills
• A brand builder and commercial thinker
• Factory audit and product testing knowledge is advantageous
• Proven track record of hitting targets and delivering growth

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].