About the Business:
RotaMaster, is a subsidiary of M3 Inc., which has been providing online workforce management tools to health & care organisations since 1999. We’re always growing our product offering and moving into new markets and have two core products on the market – RotaMaster and Rotify.
RotaMaster is a well-known system in Out of Hours and other Primary Healthcare markets and is typically used by larger enterprise customers. In the past 5 years, the number of customers using RotaMaster has more than doubled, and we want to keep that trend going.
Rotify is our newest platform, designed to be used in smaller healthcare environments and SMEs and has a real focus on ease of use and simplicity. Customers will sign up online for a free trial and have a variety of flexible subscription options. Our job is to make sure that they choose the right one for them.
Job DescriptionRole Overview
The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives. You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors.
The position requires a balance of hands-on sales execution, strategic thinking, and cross-functional collaboration.
Key Responsibilities:
Sales Execution
- Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure.
- Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. Sectors outside of healthcare are also of interest where there is a business case
- Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs.
Sales Strategy & Go-To-Market Execution
- Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets.
- Identify opportunities to optimise pricing and packaging to maximise revenue.
Market Expansion & Commercial Insight
- Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth.
- Maintain a strong understanding of market dynamics, customer needs, and competitor positioning.
- Provide structured market and customer insights to inform product development and strategic direction.
Cross-Functional Collaboration
- Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion.
- Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery.
Performance Management & Reporting
- Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking.
- Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.
Qualifications & Experience
- Proven track record of building a strong self-generated pipeline and delivering revenue growth in a senior sales or business development role, ideally within SaaS or workforce management solutions.
- Strong experience selling into UK healthcare markets, with an understanding of procurement processes and stakeholder complexity. A network of decision makers would be desirable.
- Strong commercial acumen, with an understanding of pricing, forecasting, and revenue planning.
- Excellent communication, negotiation, and stakeholder management skills.
- Ability to quickly familiarise yourself with a complex platform and build extensive product knowledge
- Ability to confidently and concisely deliver product demonstrations and effectively handle objections and questions
- Comfort working with KPI’s around sales and activity
- Monday – Friday, flexible hours (37.5 hours per week)
- Flexible working arrangements depending on location
- Some national travel will be required quarterly and ad hoc
- 25 days annual leave plus substantial benefits package
About M3 EU:
M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.
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