Senior Business Analyst

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.  

Role Summary and Impact

We are seeking a highly skilled and passionate Senior Business Analyst/Consultant to act as a crucial liaison between Choreograph business teams, technology teams and clients. This role is central to the requirements capture, design and implementation of proprietary products and services. The successful candidate will leverage their expertise in consulting, workshop facilitation, and process-driven methodologies to help teams deliver against Choreograph and our client’s Enterprise Data and Technology strategy.

This role will also collaborate extensively with the Partner for Software Engineering and Technology Operations. This is a dynamic blend of consultancy and technical work, demanding a solid understanding of the practical realities involved in specifying, building, and managing globally scalable solutions within WPP, WPP Media, Choreograph, and our diverse client base.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Areas of Expertise

• Ad Tech & MarTech Ecosystems: Deep understanding of advertising and marketing technology landscapes.
• Software Engineering Approaches: Familiarity with modern software development methodologies and lifecycles.
• Data Governance & Master Data Management: Expertise in establishing and maintaining data quality, integrity, and compliance.
• Data Interpretation & Analysis: Ability to derive insights from complex datasets.
• Global Scalability: Experience in designing and implementing solutions for international deployment.
• Consulting & Workshop Facilitation: Proven ability to lead and guide stakeholders through complex problem-solving and requirement gathering.
• Advertising / Marketing / Media Data: In-depth knowledge of data types and structures prevalent in the media industry.

The ideal candidate is an analytical, proactive, and results-oriented individual with a strong blend of technical acumen and consulting prowess. You are a self-starter and motivator, thriving in an autonomous, fast-paced environment. You possess:

• An analytical mindset, capable of approaching issues and challenges from diverse angles.
• A natural desire to share knowledge, mentor others, and foster a collaborative environment.
• Exceptional ability to quickly learn and adapt to new business environments.
• Meticulous attention to detail, ensuring high-quality results.
• A proactive, "can-do" attitude, always seeking improvement opportunities.
• The ability to manage multiple tasks and projects concurrently, work under pressure, and consistently meet agreed deadlines.
• Strong influencing skills, capable of gaining consensus across diverse groups of people.
• A genuine passion for consulting, running workshops, and implementing process-driven approaches.

The primary responsibilities of this position include:

• Collaborating with clients and internal teams across global offices to define and design robust requirements for Choreograph’s Technology strategy.
• Leading or actively participating in multiple projects, encompassing documentation, scope management, schedule adjustments, daily priority setting, and ensuring efficient, on-time delivery of tasks and milestones.
• Following proper escalation paths and effectively managing client and supplier relationships where appropriate.
• Providing leadership to team members and peers by fostering collaboration, articulating ideas and viewpoints to senior management, identifying and initiating projects, managing resources, driving issue resolution, and holding self and team accountable for results.
• Proactively identifying and reacting to improvement opportunities within processes and systems.
• Creating and maintaining project schedules through developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues impacting progress, coordinating actions, and resolving conflicts.
• Managing and meticulously documenting Stakeholder (Choreograph and client) workshops and interviews.
• Gaining a deep understanding of our client's technology and data strategies, serving as the go-to person for questions from client and client-facing teams regarding strategic initiatives, proprietary product usage, and market trends.

Requirements

• Proven experience as a Senior Business Analyst or Consultant, with a strong background in requirements capture, design, and implementation of technology solutions.
• Demonstrable experience in consulting, leading workshops, and implementing process-driven approaches.
• Solid understanding of the practical realities involved in specifying, building, and managing globally scalable solutions within complex organizational structures (WPP, WPP Media, Choreograph, and clients).
• Experience working with a range of data tools (e.g., Microsoft Power Automate, WRIKE, Nintex).
• Strong knowledge of Ad Tech, MarTech, Software Engineering approaches, Data Governance, and Master Data Management.
• Extensive experience in data interpretation.
• Experience working effectively with teams across multiple physical locations and time zones.
• Excellent verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.

Nice To Haves

• A comprehensive understanding of various data analysis techniques and their practical application within a marketing context.
• Experience in driving organizational transformation initiatives, guiding teams through significant shifts in technology, process or strategy.
• Demonstrated ability to develop and deliver training programs or materials for new systems, tools, or processes to diverse audiences.
• Proficiency in creating playbooks or standardized documentation to ensure consistent execution and best practices across teams.
• Proven experience in change management methodologies, ensuring successful adoption of new solutions and minimizing disruption.
• Expertise in process design and optimization, including mapping current states, designing future states, and identifying efficiencies.
• Familiarity with defining and implementing new operating models to enhance efficiency and effectiveness within a dynamic business environment.
• Understanding of organizational design principles, with the ability to advise on team structures and roles to support strategic objectives.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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