Senior Brand Designer

Senior Brand DesignerBrand Manager (I)

Job title: Senior Brand Designer

Location: Leeds or Bulgaria

Overview of the role:

The PokerStars brand and visual identity is one of its strongest assets. Since the rebrand in 2019 it has been consistently identified as one of the great successes of that project both within PokerStars and Flutter more broadly.

As we enter a new phase for the PokerStars brand one which is focussed on optimisation, and creating work which both looks amazing but crucially drives business impact we need a Senior Brand Designer to be leading this charge and at the forefront of how the brand looks across our three verticals – with a particular focus on propositions and acquisition campaigns.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

We have amazing foundations to build on in Poker, Casino & Sport as well as our partnerships toolkit. From here we need to iterate, align and ensure that PokerStars feels like one brand.

Additionally, as we double down on a regional marketing approach, the role of the brand design team will be to build a viewpoint on how the brand visually operates at a local level. What is consistent and what adapts.

Key Responsibilities:

• Design new Vis as appropriate for cross vertical campaigns with a focus on acquisition, online tournaments/propositions

• Be the developer and guardian of local design toolkits where appropriate working with brand and regional marketing teams

• Work with the Senior Manager - Brand Design & Campaigns to proactively identify opportunities to optimise our visual identity to drive greater impact and design cohesion

• Work closely with studio to ensure any new design output can be easily and effective developed and adapted for tech enabled and multi-channel roll out

• Work in partnership with content team to understand opportunities for the integration of our visual identity and story-telling

• Be a crucial voice to the business in challenging when bespoke design work is needed (with impact at the forefront)

• Work closely with UX/UI design functions to ensure our visual identity is aligned to product best practie

• Be a key hub in the creative project team – working closely with brand, studio, Ops to agree the best way to deliver projects

• Be a mentor and guide for our talented team members.

• Collaborate closely with key stakeholders.

• Analyze briefs and offer feedback to elevate our creative output.

What you’ll bring:

Essential

• Proven years of design experience.

• Proven track record of developing high quality original design work utilising a variety of graphical and stylistic approaches

• A knack for creative problem-solving.

• Mastery of Adobe CS software, with a focus on Photoshop.

• An impressive portfolio showcasing your deep understanding and experience in creative design

• Ability to work in a fast paced environment with a an ability to self start and set own priorities

• Excellent typographic skills

• Strong interpersonal and organisational skills, coupled with an adaptable and positive attitude.

Desirable

• Experience in the betting and gaming industry.

• Familiarity with multiple creative disciplines (animation, 3D, illustration, type, video) – while we have specialist teams in these areas, your creative insights will be invaluable for collaborative projects.

• Past experience in guiding or managing junior designers and freelancers, refining designs, and conducting reviews.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Free Gym membership & access to an on-site gym

• Social events; including our sensational summer and Christmas parties

• Online Discount Scheme, including discounted shopping and cinema vouchers.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.