Global Advertising and Brand Management (GABM) creates marketplace demand and drives brand consideration for American Express products and services amongst premium customers and Small Business Owners through differentiated and innovative insights, marketing, and experiences.
The Global Sponsorships & Experiential Marketing team leads 40+ partnerships globally, delivering the best in ticket access, live event and digital experiences across Card Member passion points of sports, music and various other cultural interests.
The Sr Analyst in this role will sit on the International vertical within the broader Experiential Marketing team. They will work across the strategy, activation development, execution and measurement of partnerships across the International portfolio, reporting into a Manager and collaborating with a 360° cross-functional team (internal and external) to launch fully integrated plans.
Travel required (up to ~15%) to execute onsite programs and visit event sites as needed. The role will also support the team’s Sponsorship Centre of Excellence, which works closely with Amex local market and business unit teams to drive value through Sponsorships and Experiences across the Amex Enterprise.
ResponsibilitiesCore team member leading the strategy and execution of partnership activations within the International portfolio, including access and benefits for Card Members, live activation planning and logistics, branding, partnership relations, utilization of contractual media and sponsorship assets and B2B hospitality programs.
Lead a team of internal and agency partners to deliver best-in-class plans, including with Amex’s internal agency to fully design end-to-end experiences.
Own and manage large scale budgets in partnership with the Finance team, ensuring close understanding of internal processes and ensuring project comes in at or under budget.
Develop relationships across the American Express enterprise to leverage sponsorships to further business and brand goals in creative ways for both business and consumer customers.
Communicate regular planning updates as well as full activation plans in strategic, clear manner to American Express team members and leaders.
Represent American Express within the experiential marketing and sponsorship industry to deepen relationships, knowledge, and development to continue to be on cutting edge of customer experience.
Some work experience including working within sponsorships, large-scale events, or experiential marketing/partnerships roles
Proven track record in managing partners, cross-functional teams and agency partners
Proven track record in contributing towards positive team cultures
Must be able to balance strategic thinking with tactical execution
Ability to move projects forward and meet deadlines with limited oversight
Ability to work under pressure with compressed timelines
Maintain balance while managing various work streams while demonstrating composure
Strong communication skills (crafting/delivering presentations)
Strong knowledge of Amex internal systems and processes
Focus on innovation and constant appetite to know and learn more about the industry – including experiential marketing, technology, payment innovations and competitive landscape
Strong measurement, data and analytical skills
Employment eligibility to work with American Express in UK is required as the company will not pursue visa sponsorship for these positions.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express London, England Office
London, United Kingdom
