Senior ABM Strategist

Job Description:

Introduction

Dentsu Creative is a global creative agency network designed to build brands for what’s next, so we can unlock exponential growth for clients. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer end-to-end solutions to clients globally. 

Dentsu B2B is Dentsu’s specialist group delivering end-to-end solutions for B2B businesses. Working seamlessly with B2B media, insights and CXM specialists, our B2B creative team is fully integrated into Dentsu Creative.

We are experiencing exciting growth with key B2B clients, and we are now seeking hiring for a Senior ABM Strategist to be part of that growth.

Purpose of the Role

Working closely with the B2B Strategy Director, the Senior ABM Strategist will develop and deliver innovative and effective Vertical- and Account-based strategies that drive business growth for one of our key most high-profile B2B clients in the Tech/Telco space.

Key Responsibilities

• Reporting into the B2B Strategy Director, act as a strategic partner to B2B clients, devising and delivering innovative ABM/X plans and strategies that grow client business.
• Cultivate strong, trusted relationships with client-side project owners and vertical leads, helping them navigate strategic challenges and opportunities.
• Develop and deliver customer growth-focused strategies with a primary focus on ABM/X, targeting Enterprise and Public Sector accounts
• Work closely with creative and tech teams, as well as media and other parters to bring strategies to life
• Share ABM/X knowledge with the wider strategy and agency teams.

Qualifications + Skills

• Proven brand to demand planning experience, including developing account-based experience (ABX) strategies and content strategies across Enterprise and/or Public Sector Accounts.
• Experienced in developing customer strategies and mapping customer journeys
• Ability to demonstrate and develop compelling insight-led creative briefs that lead to impactful and effective creative output that drives business outcomes.
• An ability to get ‘in’ the client’s business, not just ‘on’ it and be a genuine strategic operator who can help our clients drive growth.
• Lateral and creative thinking with the ability to cut through complexity.
• Curious and inquisitive about customer behaviour, society and culture.

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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