Leads and develops an EU sales team, improves conversion and revenue performance, establishes training and sales strategies, manages KPIs and forecasting, and partners with marketing, product, and customer success. The role also supports negotiations, renewals, upselling, and incorporates EU market feedback into product and operational improvements.
About CoVet
CoVet is an AI copilot application built to assist veterinary professionals by saving them time and allowing them to focus more on animal care—or even get home on time. We are a small, passionate, and agile team with a strong mission to improve the veterinary industry through innovative technology.
As a fast-growing, mission-driven technology company, we are expanding into the European market and seeking a Sales Manager to lead our regional growth efforts.
This is an opportunity to take on a key leadership role within our sales organization, supporting and developing a high-performing team while driving the strategic growth of our user base in the EU.
About the role
As a Sales Manager, EU, you'll focus on coaching and mentoring our sales team to optimize conversions, expand our user base, and deliver outstanding results in our growing European market. You’ll play a critical role in building a high-performing team that drives sustainable growth and customer success.
What you'll do
- Lead, mentor, and develop a team of sales professionals across the EU region to meet and exceed performance targets.
- Provide hands-on coaching, ensuring the team effectively communicates product value and overcomes objections.
- Design and implement scalable training programs focused on consultative selling, product knowledge, and sales methodologies.
- Develop and refine sales strategies to optimize lead conversion and drive sustainable revenue growth.
- Set clear KPIs and manage team performance through regular reviews, performance metrics, and continuous feedback.
- Collaborate cross-functionally with marketing, product, and customer success teams to align on messaging and go-to-market strategies.
- Oversee and manage the sales pipeline, ensuring accurate forecasting, timely follow-ups, and opportunity progression.
- Utilize HubSpot CRM to monitor team performance, analyze data, and identify improvement opportunities.
- Ensure the team delivers solutions that address customer pain points and align with CoVet’s value proposition.
- Act as a liaison for EU market feedback to inform product and operational improvements.
- Support the team in contract negotiations, renewals, and upselling efforts to maximize customer lifetime value.
Qualifications
- 5+ years of experience in SaaS sales, with at least 2 years in a leadership or management role.
- Demonstrated track record of achieving and exceeding sales targets while leading successful teams.
- Strong coaching and leadership skills, with a focus on professional development and team growth.
- In-depth understanding of SaaS sales strategies, customer acquisition, and B2B sales cycles.
- Proficiency in using HubSpot or comparable CRM platforms.
- Fluent in English; additional fluency in one or more major EU languages (e.g., German, French, Spanish) is highly desirable.
- Experience working with healthcare, veterinary, or similar regulated industries is a plus.
- Based in the European Union, with availability to work across EU time zones.
Why Join Us?
- Competitive base salary with a performance-linked commission structure
- Flexible, remote-first working culture with emphasis on autonomy and results
- Be part of shaping the future of a growing, mission-driven company with real-world impact in veterinary care
- Inclusive and supportive team culture committed to equity and opportunity
- Compensation: The salary range for this role varies by location and will be determined based on the candidate's experience, skills, qualifications, and local market conditions. The range included in this posting reflects the potential salary range across our hiring regions.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.
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