Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As the Sales Enablement Manager, International, you will play a critical role in standing up and scaling Cresta’s newly formed EMEA and APAC GTM teams. Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions.
This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth.
You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy.
Responsibilities:
Sales Onboarding & Ramp Acceleration:
- Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs
- Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
- Provide structured ramp support, including training, deal coaching, and pipeline development guidance
Sales Process & Methodology Enablement:
- Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
- Ensure consistent application of best practices in discovery, executive alignment, and deal progression
Coaching & Performance Programs:
- Deliver ongoing enablement through live training, workshops, role plays, and certifications
- Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
- Partner with frontline managers to scale coaching effectiveness across regions
Content & Messaging Alignment:
- Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets
- Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
- Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios
Enablement Measurement & Optimization:
- Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions
- Identify trends and gaps to continuously refine enablement programs
- Use data to drive targeted interventions tied to revenue outcomes
Field Readiness:
- Support readiness for product launches, pricing updates, and strategic initiatives across international markets
- Ensure sellers are confident and prepared for customer-facing conversations in diverse regions
Qualifications We Value:
- 4+ years in Sales, Sales Enablement, or Sales Management in a fast-paced B2B SaaS environment
- Experience supporting or working with global sales teams (EMEA and/or APAC preferred)
- Strong understanding of enterprise sales motions
- Proven ability to build and adapt enablement programs in a scaling environment
- Demonstrated success in sales coaching and performance improvement
- Exceptional communication and facilitation skills within cross-cultural teams
- Ability to operate with high ownership in a builder role with ambiguity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
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