Sales Development Representative UK

We're fonio.ai. A Vienna-based startup building AI phone assistants that sound like a real person and can handle calls end-to-end.

In the DACH region, more than 7,500 companies already trust fonio every day. In just over 1.5 years, we have grown to become the market leader. We're currently adding ~€150k–200k ARR per week.

We're growing extremely fast: ~30% month-over-month revenue growth.

Today we have 6 Account Executives running 8–12 demos per day, but almost all of that volume is coming from inbound.

What we're missing: a structured, predictable outbound engine.

That's exactly what we're building now — and we're looking for an SDR to help us scale outbound for the UK market.

You are the engine of our outbound motion for the UK market.

You identify the right target accounts, start conversations with decision-makers via phone, email, LinkedIn (and other channels), and convert those conversations into qualified meetings and pipeline for our Account Executives. You'll work closely with AEs and Marketing to continuously improve our messaging, sequences, and playbooks.

Goal: build a predictable outbound machine that generates qualified opportunities week after week.

• Account research & ICP: understand our segments, map personas and buying centers across UK SMEs.

• Trigger-based prospecting: leverage signals (hiring, funding, tech stack, growth, org changes, etc.).

• Multi-channel outreach: calls, emails, LinkedIn — plus testing new channels.

• Build and run sequences: form hypotheses, test, measure, iterate.

• Qualification: ask the right questions, qualify quickly, book strong meetings.

• Handoffs: run clean handoffs to AEs (context, pain, stakeholders, next steps).

• Collaboration: align daily with Sales and Marketing to continuously grow pipeline.

• At least 1 year of experience in outbound sales / prospecting / telesales (ideally B2B SaaS).

• Strong phone presence and comfort with cold calling in English.

• Structured execution: follow-ups, discipline, pipeline hygiene.

• Solid product and tech curiosity (you can learn fast and communicate value clearly).

• Comfortable using a CRM (HubSpot, Salesforce, etc.) is a plus.

• Native-level English (or C2).

• Strong understanding of the UK SME landscape is a plus.

• €65,000–€80,000 OTE (base + uncapped commission), depending on experience.

• 2 months onboarding on-site in Vienna, then relocation to London — we're building our UK office there and you'll be part of the team on the ground.

• Top equipment of your choice, fast decision-making, high ownership.

• Massive market opportunity in a fast-growing company, with a chance to build UK outbound from scratch.

1. 15 min – recruiter intro call

2. 45 min – hiring manager interview + short case study

3. 45 min – culture & expectations call with the founders