Lead and operate a regional SDR function, owning SDR performance, pipeline contribution, outreach and qualification standards. Coach and develop SDRs, optimize capacity and workflows, ensure data hygiene and CRM/tool adoption, and partner with Sales Leadership, RevOps, and Marketing to meet pipeline targets and improve handoffs to BDMs.
Sales Development Manager – London, UK
We are looking for an experienced Sales Development Manager to independently lead and operate a regional SDR function within Convera’s Sales Organization.
In this role, you will own regional SDR performance and pipeline contribution, ensuring disciplined execution across outreach, qualification, data hygiene, and SDR -to-BDM handoff. You will design and optimise SDR capacity and workflows, identify performance gaps, and partner closely with Sales Leadership, RevOps, and Marketing to meet pipeline targets.
This role is suited to a hands-on sales leader with a strong coaching mindset and a proven ability to build scalable SDR performance with data -driven judgment.
What You’ll Do
- Own regional SDR performance against defined KPIs, including activity levels, qualified meetings scheduled, qualification rates, and outreach effectiveness
- Ensure SDRs consistently log first -party data (e.g., FX volume, payment corridors, current provider), monitoring quality of collected data and coaching reps on recommended improvements
- Lead, coach, and develop a team of SDRs through 1:1s, call reviews, and structured feedback to improve outbound effectiveness, accelerate ramp, and reduce attrition
- Assess and optimise deployment of regional SDR capacity across customer segments and lines of business
- Ensure high ‑quality SDR ‑to‑BDM handoffs through adherence to qualification standards, routing rules, and SLAs
- Identify recurring capacity gaps and operational bottlenecks (e.g. , lead quality, sequencing, handoff SLAs), and recommend process or model changes to leadership
- Drive consistent use of CRM and SDR tooling, en suring strong data hygiene and accurate reporting
- Partner with Sales Leadership, RevOps, and Marketing to align SDR activity to pipeline targets, campaign priorities, and segment needs
- Continuously improve SDR workflows, cadences, and operating practices based on performance data and observed trends
Experience
- 8+ years’ experience in B2B sales or sales development , with some experience in financial services, payments, F X or related areas , with 4+ years managing and coaching SDR teams
- Proven ability to drive outbound pipeline metrics, including ramp time, qualified meeting volume, and conversion rates
- Experience managing regional, distributed, or matrixed SDR teams
Skills
- Strong sales leadership , hiring and coaching capability, particularly with early -career sales talent
- Deep understanding of SDR execution, qualification standards, and funnel performance
- Highly data -driven, with strong proficiency in Salesforce , Gong and SDR tooling
- Ability to manage SDR team focused on UK markets
- Ability to interpret performance data and translate insights into operational improvements
- Strong communication skills with the ability to influence cross ‑functional partners
Mindset & Attributes
- Comfortable operating with partial ambiguity and making informed judgement calls
- Accountable for outcomes and performance trends over time
- Disciplined, structured, and improvement ‑oriented
- Growth‑minded leader who invests in developing talent
- Proactive in identifying issues and elevating recommendations
About Convera
Convera is one of the world’s largest non ‑bank B2B cross ‑border payments companies, processing over $200B annually across 140+ currencies in 200+ countries. We help businesses move money globally with confidence by combining payments, FX, and technology.
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