Deliver personalized luxury retail experiences, build and maintain client relationships, conduct proactive clienteling, and achieve sales targets and KPIs. Provide product and brand storytelling, maintain CRM records, support visual merchandising and store operations, assist with events and appointments, and contribute to a collaborative, high-performing team environment.
Job Title: Sales Advisor
Location: London
Reports to: Store Manager
Contract: 5 Months FTC Part-time & Full Time
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed to save the life of a child in need. So far, through our permanent charity initiative, 'A Bag, A Life', in partnership with SOS Children's Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role
As a Sales Advisor, you will be a passionate brand ambassador, delivering an elevated and personalised client experience that reflects DeMellier’s values and commitment to exceptional craftsmanship. You will build genuine, lasting relationships with clients, creating memorable experiences and bringing the story behind each DeMellier piece to life through meaningful storytelling, product expertise, and a deep understanding of the brand’s purpose. Success in this role is measured not only by sales performance but by your ability to cultivate a loyal client community, inspire repeat engagement, and contribute positively to a collaborative and high-performing team environment.
Job requirements
- Previous experience within luxury, premium fashion or premium lifestyle retail.
- Strong clienteling skills with evidence of building and retaining a client book.
- Proven ability to achieve and exceed sales targets.
- Excellent communication and relationship-building skills.
- Passion for luxury service and creating memorable client experiences.
- Strong commercial awareness and understanding of retail KPIs.
- Positive, proactive and solutions-focused mindset.
- Right to work in the UK
Job responsibilities
Client Experience and Clienteling
- Deliver a personalised luxury client experience from first interaction through to post-purchase follow-up.
- Build and maintain a strong portfolio of clients through proactive outreach, appointment booking and relationship building.
- Develop long-term client relationships that drive loyalty, repeat business and referrals.
- Execute meaningful clienteling activities including follow-up calls, messages, event invitations and VIP outreach.
- Create memorable experiences that exceed client expectations and strengthen emotional connection to the brand.
- Capture and maintain accurate client information within CRM systems.
Brand Storytelling & Product Expertise
- Become an expert in the DeMellier brand story, craftsmanship, materials, sustainability commitments and charitable initiatives.
- Bring products to life through authentic storytelling rather than transactional selling.
- Confidently communicate the design inspiration, functionality and craftsmanship behind each collection.
- Stay informed on new launches, seasonal collections and key business priorities.
Represent the brand consistently through appearance, communication and behaviour.
- Achieve commercial success by consistently achieving and exceeding individual sales targets and key performance indicators, building lasting client relationships that support long-term brand loyalty and growth.
- Drive performance across: Conversion Rate, Average Transaction Value (ATV), Units Per Transaction (UPT), CRM Capture and Repeat Purchase Rate
- Identify opportunities to maximise sales through thoughtful product recommendations and styling solutions.
- Use commercial awareness and client insights to contribute to business growth.
- Take ownership of personal performance and actively seek opportunities to improve results.
Team & Store
- Support the smooth day-to-day operation of the store.
- Maintain exceptional visual merchandising and housekeeping standards.
- Contribute positively to team culture and support colleagues in achieving store goals.
- Act as a visible and energetic presence on the shop floor.
- Support store events, client appointments and brand activations.
Benefits
- Annual leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Gift DeMellier bag on successful probation
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