Revenue Marketing & Market Intelligence Manager

Job Description SummaryGE HealthCare is looking for a commercially focused Revenue Marketing & Market Intelligence Manager who will be involved in driving revenue generating marketing programs and managing market intelligence for the Northern, Eastern and Southern European countries, working together with horizontal teams including sales, virtual sales, marketing, and commercial leaders.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job DescriptionResponsibilities

• Build commercial focus and process for monitoring and accelerating execution of the lead conversions (MQLs to SQLs)

• Build commercial focus and process for monitoring and execution the opportunity conversions (SQLs to order)

• Lead, execute and collaborate cross-functionally on commercial and marketing projects to increase revenue across markets ensuring high Return on Investment

• Build relationship with commercial & marketing teams to drive execution of the process

• Act as an advocate for revenue growth

• Digital expertise/ experience of Martech platforms. Keep on top of new marketing tools and techniques for revenue generating marketing processes. Act as a guide on what process should be used in which types of programmes/ customer stages/ customer journey

• Idea generation on programmes for revenue generation, including Life Cycle Management; new market penetration; growth opportunities

• Define and measure KPIs and report on impact of programmes, leads to order conversion and market indicators

• Manage market intelligence and market data for market evaluation, quarterly and annually

• Understand key market dynamics, market sizing, trends, and tools (PowerBI, Smartsheet, finance data, SFDC). Collaborate with finance and commercial leaders for order/market forecasting.

• Lead with a lean mindset, use problem solving techniques to minimize the lead/opportunity conversion time for the business and timely execute on market data updates on tools. Develop synergies across markets, best practice sharing.

Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications

• Proven experience in Revenue Marketing, Marketing Communications and Digital Marketing including digital campaign creation and management, contact / lead database (segmentation and reporting), data analysis, reporting and business intelligence, emphasis on digital marketing analytics

• An experience working in a Healthcare B2B commercial environment

• Excellent oral and written communications skills in English

• Proven operational mindset and ability to translate strategy into action, with strong sense of urgency to drive outcomes with speed and efficiency

• Ability and proven experience with strategic mindset as well as creative skills

• Problem solving, ability to exercise sound judgment and make decisions based on business, market and customer trends

• Excellent people management, project management and organizational skills, with experience leading and/or direct involvement in large-scale projects

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Behaviors

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information