Job Description:
**Please note that this role is a parental cover**
Sitting within the European Regional Media Team and working across the Mars Snacking portfolio the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data-driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
Develop a POV on best practices for data diversity and the future of data driven marketing.
Drive the OESP Media Capability Program.
Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing: this means keeping aware of changes in the industry – including legislative, OEM or publisher driven changes which could impact our future marketing strategy
Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area
You will manage the test and learn program.
You will lead the regional inputs for our Global JBPs
What are we looking for:
Excellent project management skills.
Ability to influence and collaborate with stakeholder groups across different geographies.
Proven financial acumen and commercial know-how.
Proven experience in either in-house or agency
Proven audience planning leadership to drive change across the European organization.
A passion for data driven communications and continuous learning.
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
