PROUDFOOT: Marketing Generalist - stand alone role with scope for development

Position Overview:

We are seeking a proactive and dynamic marketing generalist to join our team within a world-leading Management Consultancy and to own the external Proudfoot brand across all channels. This role offers a step-up opportunity for someone keen to advance their marketing career in a fast-paced, high-impact environment. The ideal candidate will have a track record of delivering results, often within tight deadlines, and possess experience in consultancy or similar fast-moving sectors.

Key Responsibilities:

• Campaign Management: Plan and deliver a variety of communications, brochures, marketing copy, and campaign initiatives. Oversee the end-to-end development of marketing initiatives from ideation to execution, measurement, and reporting.
• Content Creation: Manage the production of marketing materials (both physical and digital) and create compelling content that ensures brand consistency and compliance with industry regulations.
• Client Engagement: Understand the needs of our teams and agree on marketing initiatives that meet client acquisition and retention goals.
• Brand Consistency: Ensure marketing efforts align and deliver the high-net-worth brand image that communicates trust and integrity.
• Digital Marketing: Execute digital marketing campaigns, including email marketing, webinars, and events. Maintain and optimize the website and SEO.

Skills and Experience:

• Experience: Prior experience in a Management Consultancy or a similar industry, particularly in marketing to high-net-worth clients.
• Digital Proficiency: Experience with CRM software, Content Management Systems, SEO/SEM, and Google Analytics.
• Communication: Excellent communication, presentation, and interpersonal skills.
• Analytical Skills: Ability to interpret data and make data-driven decisions.
• Creative Thinking: Innovative mindset with the ability to generate buzz around products internally and externally.

Additional Responsibilities:

• Develop and strategize overall brand & marketing plan and go-to-market execution across different channels and segments.
• Work to deliver a content plan quarterly and yearly across various media.
• Conduct in-depth research to support our teams' communications and media output.
• Set specific marketing goals that align with overall business direction.
• Track and measure marketing outcomes including activities, response, leads, sales, and ROI.
• Generate innovative ideas to promote the brand and products.
• Use feedback to ensure satisfaction and brand alignment.

Qualifications:

• BA or MA in Marketing.
• Previous working experience as a Marketing Generalist or in an agency servicing consulting or professional services firms.
• Proven experience in demand generation and multi-channel B2B campaigns.
• Familiarity with social strategies, both paid and organic.

Why Join Us?

At Proudfoot, we recognize and reward commitment, ability, and ambition. This high-profile environment will challenge you to shape the future of our clients and industries. Unlock your full potential and make a lasting impact on organizations.

Position Details:

• Based out of the London office/hybrid.
• Full or part-time options available.
• Salary level, reporting line, and career progression to be discussed.

Join our team and drive marketing excellence in a challenging and rewarding role. So, join us and be part of a team that's making a difference, one transformation at a time!

Commitment to Diversity and Inclusion
What makes us different is what makes us whole. At Proudfoot, we honour all identities and value the diverse perspectives of our staff, clients, and affiliates. We are committed to proactively creating opportunities for diverse staff and candidates, fostering a safe, empowering, and fair workplace for everyone. Diversity is not just a goal; it's integral to our success and innovation. We believe that by embracing diversity, we can drive greater creativity, solve complex problems more effectively, and deliver better outcomes for our clients.
Proudfoot is an equal-opportunity employer. We do not accept unlawful discrimination in our recruitment or employment practices on any grounds including but not limited to; colour, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military and veteran status, or other characteristics covered by applicable law.