About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
This role sits within our India hub as part of an international team. The only difference is location, otherwise we are one coherent unit!
The Campaign Manager is responsible for setting up campaigns on our DSP partners, optimising campaigns to maximise our client’s KPI’s. This is across multiple formats such as (but not limited to) Display, Video, CTV, Audio and DOOH which is across multiple DSPs.
Key Responsibilities
The Campaign Manager will work across many of Kinesso’s key clients supporting the Programmatic Director. As this is a client-facing role the Campaign Manager should possess strong communication and presentational skills. The Campaign Manager will also manage people in their team, and shall be responsible for their output, their ongoing development and growth within the company.
Campaign Management & Media Plan Implementation
- Ensure all media plan requirements are correctly implemented in DSP consoles.
- Ability to oversee the execution of planned campaigns to ensure the highest standards are in line with set objectives.
- Track, measure, and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
- Ongoing optimisation of multi-channel campaigns to ensure client goals are met.
- Liaise with the agency account leads and clients directly to discuss current campaign optimisation plans and recommendations.
- Work with wider Campaign Management team to build strategic optimisation framework and testing framework to deliver outstanding results.
- Maximizing campaign performance via optimisations according to our client’s KPI’s
- Able to troubleshoot any issues within the DSP or tech platform.
- Operate as key client (internal and external) point of contact for day-to day operational services.
- Become an expert in the use and best practices for multiple DSP offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics
Ad Operations
- Work directly with third party ad servers, rich media vendors, clients, media buying and trafficking teams and internal staff on all elements related to creative specifications, submission and ad trafficking.
- Traffic and QA online advertising assets onto DSP consoles, and follow up with Agency/Advertisers on ad creatives as needed.
Business and Team Development
- Full support of career progression of more junior team members supporting them in growth and development and training in role
- Able to be a team player and work with different stakeholders in the business.
- Able to talk to publishers / tech partners and update the wider team on key features.
- Able to be a strong leader, being accountable and responsible for the output of your team
- Propose to test new technologies, data, and betas to deliver innovations
- Ability to effectively explain reason behind performance changes and recommend course of actions for key stakeholders
- Have an excellent understanding all elements of Kinesso applications and product offerings
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services.
Employee Transparency
At IPG Mediabrands, we celebrate difference and believe this makes us stronger. IPG Mediabrands are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
