Programmatic Account Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

A role exists within Mindshare Worldwide within a growing Programmatic specialist team. We are looking for an experienced Programmatic Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc. 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Exceptional project management and coordination skills, with a logical approach to problem solving
• Experience in developing and leading client relationships
• Exceptional people management skills, including support and development of at least two junior team members
• Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing programmatic accounts to hit performance targets is essential
• Extensive experience using the native programmatic platforms (Google, YouTube, Amazon, TTD etc.) as well as 3rd party platforms like GA and other tracking solutions such as DoubleClick and Adobe Analytics
• Sponsorships and when to use them to deliver against clients’ business objectives
• Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
• Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives
• Ability to devise a cross digital platform strategy that links up with other non-programmatic channels, taking into account best practices
• Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future social activity
• Working knowledge of digital attribution approaches used to optimize social campaigns
• An understanding of how Programmatic can integrate with other digital and offline channels

Principal responsibilities

• Take ultimate responsibility for the output of your team, both clients facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of programmatic campaigns
• Maintain a forward thinking and innovative approach in the development of programmatic activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
• Develop and improve AI processes to drive digital outcomes
• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Programmatic services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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