Programmatic Account Director

Programmatic Account Director

About Global Solutions, WPP Media:

Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.

The Team:

We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard.

We are now looking for the new Programmatic Senior Associate Director to come and join the growing Programmatic team based in London

The Role:

The Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns

You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Key Responsibilities:

 Campaign Management

• Build effective media plans to organize campaign actions and goals
• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
• Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting GOC, executives, and managers, across your clients.
• Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs

 Client and Partner Management

• Build strong, effective relationships with clients
• Demonstrate an understanding of the media and technology developments that influence our client’s business.
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• Understand the products and solutions that could be relevant for clients that have been developed within the group.

 People Management

• The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
• To support and nurture junior and GOC employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Clearly outline tasks and objectives with the Programmatic Associate Director, with specific deliverables and timelines for progression.
• Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle
• Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Proven experience in programmatic multi-channel campaign activation and management.
• Confidence in core DSPs, DV360. TTD and Amazon
• Confidence in ad serving technologies with experience in troubleshooting tags
• Ability to establish and maintain effective relationships both internally and externally.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
• Ability to lead and manage a hybrid team located in different markets
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.