Your new role - Programmatic Sales Director (12 month FTC)
A commercial leadership role driving programmatic revenue growth across DAX's digital audio (DAX Audio) and PrOOH (DAX Outdoor) offering - positioning DAX as the platform of choice for digital-first agencies, brands, and technology partners.
Key Responsibilities
Drive revenue growth across DAX from the independent digital patch.
Lead the programmatic sales strategy across independent digital agencies, in-housed clients, and DSPs.
Collaborate with Product & Ops to influence the DAX product roadmap and identify growth opportunities.
Represent DAX’s programmatic offering through; events, panels, and agency engagement.
Collaborate on cross-functional DAX Outdoor growth initiatives with the wider DAX Outdoor leadership team.
What You’ll Love About This Role
Think Big: Lead DAX’s programmatic sales strategy and influence the product roadmap.
Own It: Take full ownership of the digital independent patch.
Keep it Simple: Translate complex programmatic capabilities into clear, compelling propositions.
Better Together: Work with a variety of teams, from Data, to Technology, to Strategy, and Commercial – to ensure we’re delivering for our programmatic partners.
What Success Looks Like
In your first few months, you’ll have:
Got up to speed on the current DAX programmatic strategy, and identified opportunities for further growth in 27/28, along with a clear revenue plan.
Built a prioritised list of target accounts for the 27/28 financial year – with set owners.
Launched test & learn opportunities with our advertising partners, linked to the current innovation roadmap.
Continue the support provided to the wider commercial team with regards to programmatic positioning and collateral.
What You’ll Need
Digital Sales Experience: Proven track record in digital sales, ideally across multiple formats (audio, OOH, video).
Programmatic Knowledge: Deep understanding of the programmatic ecosystem, including DSPs, SSPs, trading models, and buyer dynamics.
Industry Network: Strong network across DSPs and digital-first agencies.
Commercial Delivery: Comfortable shaping sales strategy, forecasting, pitching and delivering against ambitious revenue targets.
Communication & Leadership: Ability to lead through influence, work cross-functionally, and communicate proactively both internally and externally.
Global London, England Office
30 Leicester Square, London, United Kingdom, WC2H 7LA
