Product Marketing Manager

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Product Marketing Manager to play a key role in our Product Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary. It’s a hugely exciting time at GWI, and we want someone to come in with the vision, ability and enthusiasm to make an immediate impact. 

Sounds great, what will I be doing? 🤔

Lead on platform feature launches, ensuring clear positioning, compelling messaging, and smooth execution to maximize market impact and adoption.

Curate and communicate product narratives that guide platform-focused product marketing plans, content development, sales collateral, and thought leadership.

Monitor and communicate market trends and competitor activity to help shape platform feature planning and strategic positioning.

Nurture our existing customers through messaging and marketing initiatives.

Own internal enablement around key platform capabilities, ensuring relevant teams are well-versed in market positioning, product features, and value propositions.

Gain and maintain a comprehensive understanding of our platform, target industries, customers, and competitive landscape.

Develop a deep understanding of our platform buyer personas, their buying criteria, and journey — and create compelling messaging that resonates with them.

Work closely with the wider Marketing team to inform client-facing content and materials along the buyer journey, highlighting the value and impact of our platform.

Serve as the ‘face of platform knowledge’ — the in-house expert on our platform’s capabilities.

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

👉Proven experience developing and executing go-to-market plans for platform feature launches, ensuring successful positioning, messaging, and adoption.

👉Excellent written skills with a proven ability to create compelling positioning, messaging, and enablement materials that resonate with target audiences.

👉Outstanding communication skills — able to engage and influence diverse audiences across different forums, driving alignment on platform strategy and value.

👉Ability to distill complex platform features and technical information into simple, commercially impactful narratives.

👉Commercially driven with a clear focus on driving adoption, customer engagement, and revenue through effective product marketing.

👉Experience working cross-functionally with Product, Revenue, and Marketing to ensure consistent and impactful communication of platform value.

👉Experience of using in-app messaging tools like Intercom, Appcues etc

👉You are excited by the idea of working in a fast-moving, fast-growing organisation 

👉You have strong project management skills to ensure multiple projects are delivered on time.

👉You’re customer obsessed – our audiences are at the heart of everything you do 

👉Relevant experience, ideally in a SaaS or technology solution setting, a passion for research and technology is a plus

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps 👟

👉 Preliminary phone call with the Talent Team (no video required)

👉 First video interview with the hiring managers 

👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits. 

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

🌴 Tons of days off: 25 days annual leave | Xmas office closures 

💸 More than a great salary: Employee share scheme | Health cash plan | 4% pension plan matching 

🧘 Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

🏡 Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

🌎 A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture. 

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.

We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

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