Product Marketing Manager

We’re pushing the boundaries of Insurance Technology

INSTANDA is the worlds first no code platform for Insurance. A pioneering Insurtech, we’re revolutionising the insurance industry by offering insurers a versatile tool to create, manage, and distribute digital insurance products. Our innovative technology empowers insurance carriers to adapt swiftly to market demands and navigate the evolving landscape. Our Technology is consistently recognised as the best policy administration platform for innovative insurers, winning awards in both the UK and US.

INSTANDA has grown significantly in recent years and we are now a team of 200+ employees globally, with partnerships that operate worldwide. We’re continuing to grow our business and our Marketing team is at the forefront of our growth plans.

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The Role

We are looking for an experienced Product Marketing Manager, who is looking for a new challenge and opportunity to advance their skills and career in our award winning, collaborative Marketing team here in the UK.

Reporting to our Head of Marketing, you’ll be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our platform.

You’ll have a deep understanding of our users’ psychology and enjoy solving complex problems. If you’re passionate about researching and addressing client needs through developing effective communication strategies then this is the perfect role for you!

You’ll work closely with our Sales, Product, Engineering and Client Success teams, along with external partners to refine value propositions, align on marketing goals and deliverables.

This role is UK based, primarily remote working with some travel required to our London Office.

 What you will do

• Execute successful product/ platform capability launches and enhance the platforms visibility in the market.

• Drive platform adoption rates, increase lead conversions, and establish the platform as the go-to solution in the Insurance Technology space.
• Conduct competitive intelligence and comparisons by working with cross-functional teams and stakeholders
• Create sales enablement materials, highlighting the platforms features and benefits for our sales and marketing teams.
• Collaborate with our product team to build and develop persuasive, value-oriented materials which will support the INSTANDA global GTM strategy.
• Develop insights into clients use of the platform, identifying opportunities and refine buyer personas.
• Lead product launch campaigns, webinars and promotional activities.
• Manage the marketing budget and approval processes with the Head of Marketing.

Essential

• 3+ years of experience as a Product Marketing Manager.

• Proficiency in creating and executing go-to-market strategies within SaaS or related field.

• Strong attention to detail, analytical and problem-solving skills.

• Exceptional communication, presentation and stakeholder management skills.

• Excellent organisational and time management skills.

Desirable

• Experience with B2B software marketing

• Familiarity with the Insurance market; MGA and carrier challenges.

• Experience in a high-growth environment, contributing to processes and procedures.

•  Competitive salary

• Generous 28 days holiday allowance, in addition to public holidays.
• For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
• One Dynamic Day per month on top of your holiday allowance to spend time doing the things you want to do or simply catching up with life admin.
• Freedom Pass work up to 4 weeks of the year from anywhere.
• FlexiBank you decide when to use your public holiday allocation.
• Hybrid Working approach varying with the nature of your role.
• Life cover; income protection and participation in the company pension scheme
• All employees are included in the company discretionary bonus scheme  
• £100 per month to put towards wellness activities.
• Annual learning & development allowance of £1,250
• Free access to LinkedIn learning and Microsoft ESI learning platform

Our company was built by looking at the world through a different lens and our culture today reflects that by encouraging you to be yourself, speak your mind, and share your opinions. We want people who want to push themselves, be part of something great, and be prepared to challenge if they think there is a better way. Collaboration sits at the heart of how we operate, it has fueled our growth enormously and our aim to be ‘world class’.                                                                                                      

We want everyone to be the best they can be throughout our recruitment process; if you require any additional adjustments please let us know. Visit for more information

INSTANDA has an in-house recruitment team, which focuses on sourcing great candidates directly.  INSTANDA does not accept unsolicited resumes from agency or search firm recruiters.  Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired.  When we do use agencies, we have a PSL in place, so please do not contact managers directly.