Product Marketing Manager - Apps

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimise and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to lead Go To market strategies for Snapchat’s App performance marketing solutions. You will use your knowledge of marketplaces, platforms, and products used by Direct Response advertisers, and your understanding of the ad tech industry to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s solutions.

What you’ll do: 

• Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region

• Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.

• Be a recognized App marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies

• Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.

• Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly

• Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers

• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

Knowledge, Skills & Abilities:

• Deep knowledge of the App performance digital ads competitive landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance.

• Ability to transform complex and nuanced concepts into simple actionable tasks

• Excellent verbal and written communication skills, with high attention to detail

• Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy 

• Strong project management skills with the ability to prioritize and execute go-to-market plans 

• A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance

• Strong public speaking skills and comfortable presenting to large groups

• Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• Significant experience in product marketing/product strategy or other relevant digital performance marketing/sales work 

• App marketing experience

Preferred Qualifications:

• Experience in product marketing, product management, strategy at a technology or advertising technology company

• Solid track record in launching products & driving global adoption

• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams

• Experience in a performance-based advertiser or digital advertising tech company

• Well versed with Social media ads manager platforms, and digital advertising measurement tools

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!