Product Marketing Lead

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

This is a strategic product marketing leadership position responsible for:

• Defining how Swap wins.

• Shaping the Agentic Commerce category.

• Driving measurable revenue impact across products.

• Equipping Sales to win in competitive enterprise environments.

You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption.
What We’re Looking For

• 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure.

• Proven experience owning positioning, messaging, and go-to-market strategy.

• Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion.

• Experience supporting mid-market and enterprise sales motions.

• Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred).

• Experience building competitive intelligence programs.

• Strong understanding of acquisition channels and how product integrates into them.

• Experience working with measurement tools such as HubSpot and modern analytics platforms.

• Highly strategic, highly organized, and highly accountable.

• Comfortable operating autonomously and leading cross-functional initiatives.

• Strong communicator who can simplify complex infrastructure into compelling narratives.

Responsibilities

• Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative.

• Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets.

• Lead end-to-end go-to-market strategy and launch execution for new products and major releases.

• Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles.

• Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion.

• Own competitive intelligence and strategic differentiation against key commerce infrastructure players.

• Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives.

• Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity.

• Lead customer research, win/loss analysis, and persona development to continuously refine positioning.

• Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels.

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.