Product Marketing Director

Product Marketing Director

At Technip Energies, we are accelerating the transition to a low-carbon future through innovation, technology, and entrepreneurship. Within our Technologies & Products (T&P) business, we identify future growth opportunities, develop differentiated technologies, transform them into market-leading products and solutions, and scale them globally to create value for our customers and our business. T&P connects technology, product innovation, commercial excellence, and customer insight to deliver sustainable growth and competitive advantage.  

As we continue building a product-led organization, we are looking for a Product Marketing Director to define and execute the product marketing strategy that transforms innovative products into market success.

The Opportunity

As Product Marketing Director, you will own the strategic market and commercial layer of the product organization. You will drive market positioning, go-to-market strategy, pricing, demand generation, and sales enablement across a portfolio of technology products and solutions.

Working at the intersection of Product Management, Portfolio Strategy, Commercial, and Marketing teams, you will ensure that our offerings are differentiated, commercially successful, and positioned to accelerate growth across global markets.

Your Mission

Determine where we play, why we win, and how we scale.

Key Responsibilities

Lead Market Strategy and Competitive Positioning

• Define the market strategy for the product portfolio, including target markets, growth opportunities, and competitive positioning.

• Establish a comprehensive market intelligence capability covering customer trends, competitor dynamics, regulatory developments, and emerging market opportunities.

• Lead strategic win/loss analysis and market feedback mechanisms to inform business decisions.

• Serve as the primary link between market insights and portfolio investment decisions.

Shape Value Propositions and Market Segmentation

• Define customer segmentation strategies and target buyer personas.

• Develop compelling, differentiated value propositions that clearly articulate customer outcomes and business value.

• Ensure consistent positioning and messaging across geographies, business units, and channels.

• Guide the evolution of offerings based on changing customer and market needs.

Drive Go-to-Market Excellence

• Define and lead product launch and go-to-market strategies globally.

• Establish scalable commercial models, packaging approaches, and offering structures.

• Accelerate the transition toward productized and platform-based business models.

• Drive market adoption and growth throughout the product lifecycle.

Lead Pricing and Commercial Value Capture

• Own value-based pricing strategies across the portfolio.

• Establish governance and frameworks for pricing, commercial models, licensing, and monetization

• Ensure alignment between customer value, market competitiveness, and business profitability.

Partner on Strategic Growth and Major Pursuits

• Lead market differentiation strategies for strategic bids and growth opportunities.

• Partner with Sales, Key Account Management, and Business Leaders to strengthen win rates.

• Support executive customer engagements and strategic account development.

• Develop compelling narratives that position T.EN as a preferred partner.

Build World-Class Commercial Enablement

• Define sales enablement strategies, tools, messaging frameworks, and market-facing content.

• Equip commercial teams with the capabilities needed to articulate value and win in competitive markets.

• Drive adoption of best practices in value selling and product commercialization.

Drive Portfolio Growth and Business Performance

• Monitor portfolio market performance, adoption, and competitive positioning.

• Identify new opportunities for market expansion, upselling, and cross-selling.

• Influence product roadmaps and portfolio strategy through data-driven market insights.

• Establish a continuous feedback loop between customers, products, and portfolio decisions.

What You Bring

Experience

• Extensive experience in product marketing, strategic marketing, commercial leadership, portfolio management, or business development roles.

• Proven track record of driving growth and market success for technology-based products, platforms, or solutions.

• Experience developing and executing go-to-market, pricing, positioning, and commercial growth strategies.

• Strong understanding of industrial, technology, engineering, energy, or process-industry environments.

• Demonstrated success leading cross-functional teams and influencing senior stakeholders in complex matrix organizations.

Leadership Capabilities

• Strategic and commercially oriented mindset.

• Strong executive presence and communication skills.

• Ability to bridge technology, customer needs, and business strategy.

• Data-driven decision maker with strong analytical capabilities.

• Influential leader capable of mobilizing diverse stakeholders around a shared vision.

• Passion for innovation, growth, and customer value creation.

Why Join Us?

This is a unique opportunity to shape a critical capability within Technip Energies' product-led transformation. You will have direct influence on growth strategy, portfolio success, and market expansion while helping bring innovative technologies and solutions to customers accelerating the energy transition.