Product Manager: Digital Marketing & Innovation

Job Title: Product Manager - Digital Marketing & Innovation

Location: Any Hub

Contract and working pattern: Hybrid, permanent

Are you ready to Be Your Best Barr None? 

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

As a Product Manager - Digital Marketing & Innovation Technology, you will architect the 2–3 year technology foundation for AG Barr’s digital marketing maturity, D2C evolution, and new product pipeline. This is the most forward-looking role within the CDTO, requiring a leader who thrives in ambiguity, uses sharp product discovery to shape unformed requirements, and turns emerging technology into direct commercial impact.

We are looking for an engaging and inspiring individual to step into this crucial role. You will play a key part in influencing, improving, and understanding the effectiveness of our increased marketing investment, while also informing and enabling our innovation pipeline. With both of these areas acting as key growth drivers for the business right now, this is a brilliant opportunity to come in and genuinely make a difference.

Your responsibilities will include…

• Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
• Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
• Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
• Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
• Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
• Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

What you’ll bring...

The successful candidate will have;

• Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
• An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
• A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
• A solid understanding of data privacy, consumer consent management, and GDPR compliance.
  

And it would also be great if you can demonstrate:

• Hands-on experience with modern MarTech tools, specifically enterprise platforms like Sprinklr.
• Experience working within the FMCG or consumer goods digital landscape.
• Working knowledge of innovation management processes and NPD stage-gate pipelines.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review 
• Ongoing professional development and access to Learning and Development programmes and content

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

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