Today, energy communication is often reactive and fragmented. We see something better. Contextual. Intelligent. Proactive. Capable of guiding millions of households toward smarter, cleaner energy decisions.
This is a chance to shape how an industry shows up to the world.
We are building the outbound engagement engine that connects insight to action across marketing campaigns, operational messaging, lifecycle events, and over time, predictive, proactive customer experiences at massive scale. If we get this right, we help the acceleration towards a cleaner, greener, future 💚.🚀 What you’ll own and be known for
Campaign orchestration and workflow configuration
Audience targeting and segmentation
Eligibility and suppression management
Consent and communication governance
Event-driven communication based on operational and lifecycle signals
Signal-led segmentation instead of static list-based targeting
Predictive intervention before issues escalate
Intelligent channel and timing optimization
Responsible AI-assisted content generation
Taking it from zero to scaleThe architectural and strategic direction
The integration model with internal and external systems
The roadmap that balances foundational capability with forward-looking innovation
Raising the bar for customer communication in energyContextual and personalized
Predictive and proactive
Delightful, even in regulated environments
This role has the leverage to materially improve how millions of households interact with their energy provider. The more delight and engagement, the faster we shift towards a greener cleaner future. 💚
You will lead the development and scaling of Kraken’s outbound engagement platform across voice, email, SMS, and extensible future channels.
This includes enabling enterprise-grade capabilities for:
This platform must support modern outbound marketing programs while also handling operational messaging with reliability and scale. It should feel powerful for clients but controlled enough to maintain trust and regulatory integrity.
Creating the architecture for intelligent engagementWhile the near-term focus is strong campaign and channel orchestration, you will design the system to support a broader shift toward:
This is zero to one role with the expectation of scaling. You must be comfortable operating in ambiguity at the start and disciplined enough to simplify as complexity grows. You will help define:
Energy providers often struggle with fragmented systems and reactive outreach.We see the opportunity to make communication:
🧠 What you bring to the party
5 to 10+ years of product management experience in a scaling SaaS or enterprise software environment
Direct experience building or scaling marketing technology, campaign orchestration systems, or outbound engagement platforms
Systems thinking across workflows, integrations, constraints, and execution layers
Experience integrating complex systems and APIs
Experience collaborating with data and analytics teams, ideally including exposure to ML-driven initiatives
⭐ Bonus points for
Energy, telecom, fintech, or similar domain experience
Experience with operational event systems such as outage or service-triggered communications
Exposure to predictive segmentation or AI-driven engagement systems
Global product experience
💚 Why this role matters
We’re building the engagement engine that powers the next generation of energy experience.
Communication shapes trust. Outreach either builds relationships or erodes them. Operational messages either provide clarity or create confusion. Campaigns either feel relevant or feel intrusive.
We can categorically shift the CX experience and make a global impact.
Top Skills
Kraken London, England Office
Winsley Street, UK House, London, United Kingdom, W1W 8HG
