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Ipsos

Principal - Brand - Strategy3

Posted 3 Days Ago
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Hybrid
London, Greater London, England, GBR
Expert/Leader
Hybrid
London, Greater London, England, GBR
Expert/Leader
Leads brand strategy consulting engagements for major global clients, including portfolio strategy, brand architecture, positioning, and brand stretch. Builds client relationships, develops proposals, directs cross-functional delivery teams, and ensures high-quality actionable outcomes. Contributes to go-to-market planning, marketing events, and thought leadership while coaching and developing team members. Requires extensive experience in global brand and marketing strategy, strong FMCG knowledge, commercial acumen, leadership, project management, communication, and storytelling skills.
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As Brand Principal you will play a key role in winning and delivering brand consultation work with some of the world’s biggest brands, ensuring that the quality of deliverables and client experience are second-to-none. 

Your impact will be felt across three areas:

  • The work – leading engagements, you will use your exceptional brand smarts to ensure that what we deliver to clients is game-changing. 
  • The team – as a committed and caring leader, you will inspire and nurture teams to build skills and confidence in core areas of brand strategy. 
  • The culture – you will be a role model of Ipsos values, bringing positivity, warmth and inspiration to the team.

This role is offered on a hybrid basis with 3 days in the London office and the rest from home.

 Your Day to Day

In this role, no two days will look the same:

Winning and delivering work for pillar clients and growth sectors

  • You will be building relationships with key clients, equally able to manage tricky conversations as to ensure a brilliant end-to-end experience.
  • Developing pitches and proposals that stand-out from the competition and feed our pipeline with high-value programmatic work.
  • Leading cross-functional teams on the design and delivery of brand consulting projects such as portfolio strategy, brand architecture, brand positioning and brand stretch, bringing fresh thinking that ensures a distinctive perspective on the challenge.
  • Directing and working with the cross-Ipsos project team on client deliverables, ensuring the highest quality and actionability.

Developing our business

  • As an expert in brand and marketing you will work with the Brand Practice lead to develop best-in-class offers and go-to-market plans that establish Strategy3 as a brand powerhouse in the market.
  • Understanding of the importance of profile, you will play a key role in our marketing activities, planning and facilitating events, presenting at client sessions and leading on thought leadership pieces that promote Strategy3 in the market.

Coaching and developing team

  • Directly managing team members, providing career development support and being their champion within the business.
  • Setting clear expectations and providing regular and timely feedback to colleagues throughout the life of projects to support continuous learning and improvement.

Essential Criteria:

You will be a senior authority, for clients and the team, on all things brand.  Entirely comfortable translating brand data into strategic insights you will be equally at home harnessing creative thinking and storytelling to build and embed strategies that inspire.

Specifically we will be looking for:

  • A passion for brands and a strong commercial understanding of how brands grow
  • Extensive experience in guiding global clients on how to build and execute brand and marketing strategies that translate to growth
  • Detailed knowledge of how brand and marketing functions work in global FMCG businesses
  • Exceptional project management skills and the ability to juggle multiple projects
  • Demonstrated leadership skills, including upskilling teams in core brand frameworks and methodologies
  • Entrepreneurial scrappiness and ambition
  • Impeccable interpersonal and communication skills, written and verbal

 Desirable Criteria:

  • Ideally you will have spent time working within a complex organisation and will be able to demonstrate:
  • Strong collaboration skills and ability to work effectively across functions
  • Proficiency in AI use and adoption to enhance day-to-day tasks in line with organisational compliance requirements
  • Solid foundational knowledge in brand management and theory

 

Behaviours:

Leaders in our team thrive when they demonstrate the following behaviours:

  • Critical thinking
  • Resilience, flexibility and agility
  • Motivation and self-awareness
  • Curiosity and lifelong learning
  • Coaching and feedback to team members
  • Empathy and social influence

Benefits

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities. 

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. 

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer.  We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome. 

Ready to have an impact? Apply now!


About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the Team

Strategy3 is a leading brand, strategy and marketing consultancy, founded and run on the premise that marketing and business are intertwined, and critically, rooted in customer centricity. S3’s multi-disciplinary team of brand strategists, researchers, management consultants, ad executives, and even a few attorneys and accountants, work together to answer complex business questions.

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