Principal Brand Manager

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

About the Role

Airalo is looking for a talented and motivated Principal Brand Manager to support our rapid growth as we expand into multiple global markets. In this role, you will be the strategic brand steward, helping to develop the vision, story, and systems for the Airalo brand. You will inspire creativity and integrate the brand into every touchpoint of our organization. The ideal candidate is both creative and comfortable with building processes and frameworks, thriving in fast-paced, sometimes ambiguous environments.

Responsibilities include but are not limited to

• Build on our existing brand foundation, and communicate the brand vision, story, and values to all stakeholders.
• Own and report on brand goals.
• Develop audience segments and narratives to support regional teams.
• Collaborate with creative teams to inspire memorable work.
• Guide teams with a strong point of view while actively listening to ensure alignment across regions.
• Ask insightful questions to uncover ideas and truths.
• Synthesize findings into themes and ideas, and create impactful briefs.
• Develop and formulate brand strategy and roadmaps based on user understanding, market trends, and competitive analysis.
• Execute innovation projects to drive brand growth across markets.
• Monitor and analyze brand performance recommending action plans as needed.
• Develop marketing plans by identifying key opportunities and action plans aligned with business objectives.
• Create engaging brand experiences through strong ideas at relevant touchpoints.
• Lead internal teams and creative agencies as needed.

Must Haves:

• 8+ years of relevant brand strategy experience in fast-growth, tech-enabled organizations.
• Strong communication skills, translating complex topics into simple narratives across regions.
• Experience with brand architecture, archetypes, and systems.
• Passion for research and understanding of brand measurement and KPIs.
• Track record of delivering inspirational creative ideas.
• Strong ownership and entrepreneurial drive, comfortable with ambiguity and complexity.
• Proven experience in developing brands and managing projects across different time zones.
• Ability to lead projects and collaborate with cross-functional teams.
• Excellent interpersonal and communication skills, including group presentations and public speaking.
• High-quality judgment, decision-making, and strong analytical skills.

Good to Haves:

• Experience working with internet and technology companies
• Customer marketing experience with eSIMs, Telco, MNOs, and MVNOs a plus
• PhD in anthropology or another behavioral science would be an advantage

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.