Pricing Manager

Location: London (Hybrid working, 3 office days per week)

Employment Type: Permanent, Full Time

Why Join Us?

• Annual bonus, cash car allowance and private medical insurance
• Take ownership of pricing and promotional effectiveness for an ambitious, growing CarCare proposition within one of the UK’s most recognised brands
• Build and shape a new pricing capability, with real influence over commercial decisions, pricing intelligence and future technology
• Make a measurable impact on the services we offer to millions of AA customers, working across a complex, multi-product business

For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years. 

This is the Job

At The AA, our CarCare business is evolving, creating new opportunities to make car maintenance more accessible and convenient for customers. As our Pricing Manager, you’ll take ownership of pricing intelligence, optimisation and governance across a growing portfolio of products and services, translating customer, competitor and commercial insight into pricing decisions that improve performance and deliver value for customers.

This is a hands-on, senior individual contributor role with the opportunity to build a pricing capability from the ground up. You’ll balance pricing strategy with promotional effectiveness, shape our approach to pricing tools and intelligence, and work closely with Commercial, Marketing, Finance, Operations, Data and Technology to turn recommendations into measurable results. You’ll be comfortable taking ownership independently, influencing senior stakeholders and making progress in a fast-moving environment where the answers are not always immediately clear.

Key Responsibilities

• Own and optimise pricing across CarCare products, customer segments, locations and channels, balancing conversion, demand, revenue, contribution and customer outcomes.
• Develop competitor and market pricing intelligence, using benchmarking, commercial analysis and pricing tools to identify opportunities and support confident decisions.
• Partner with Commercial and Marketing to shape promotional plans, assess the interaction between pricing and offers, and measure promotional effectiveness and incremental value.
• Build pricing frameworks, governance, controls and a structured test and learn approach, including elasticity, customer behaviour, capacity and unit economics.
• Help shape the evolution of pricing technology and analytics, working with Data, AI, Product and Technology teams to translate commercial requirements into practical solutions.
• Influence stakeholders across the business, presenting clear commercial recommendations, challenging assumptions and ensuring pricing changes are implemented and reviewed effectively.

What Do I Need?

You’ll Bring

• Substantial hands-on experience owning pricing decisions within a complex, multi-product consumer business, with evidence of improving commercial outcomes.
• Strong understanding of pricing strategy, price elasticity, segmentation, margin and contribution, alongside how promotional offers influence customer behaviour, demand and performance.
• Experience using pricing intelligence, competitor benchmarking, commercial analytics and relevant pricing tools or systems to inform and execute decisions.
• Experience improving or transforming pricing processes, frameworks or capabilities, with the confidence to establish structure and deliver results independently.
• Excellent analytical and commercial judgement, including advanced Excel and experience with business intelligence tools, translating complex data into practical recommendations.
• Confident cross functional stakeholder engagement, influencing and storytelling skills, with the adaptability and ownership to succeed in an evolving, sometimes ambiguous environment.

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.

Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

We believe in rewarding our people. That's why we offer a comprehensive benefits package including;

• 25 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme

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