PR Manager

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Reporting to: Head of External Communications

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

This role will drive awareness and understanding of Super Group’s business - including Betway (a global sportsbook) and Spin (a multi-brand casino) – highlighting products, key messages, big winners, sponsorship and partnership deals. In order to build stronger engagement with the business from media, consumers and throughout the gaming industry.

What you’ll be doing

As part of your role, your responsibilities will include:

• The development and implementation of the consumer PR strategy for Super Group’s brands, seeking high-level placements in print, broadcast and online media and fulfilling paid for media opportunities on behalf of Marketing teams.
• Developing the global strategic approach to Consumer PR to generate global brand awareness.
• Assisting the Head of External Communications with additional corporate messaging and crisis communications.
• Supporting in the adaptation and localisation of the global strategy for local markets.
• Working closely with channels in the Marketing and Internal Communications teams to create and deliver accurate, on-brand sports information and communications.
• Working with the multi-channel teams and key media partners to ensure media opportunities are maximised.
• Regular interaction with the media, including answering media queries and serving as spokesperson for interviews surrounding key sporting events.
• Leveraging existing media relationships and cultivate new relationships with key business journalists and industry media.
• Identifying potential strategic partner relationships and leveraging rights within existing partnerships and brand ambassador deals to further media coverage from them.
• The identification of globally relevant media outlets to deliver coverage across target media channels, in accordance with the global marketing objectives.
• Achieving highest visibility for in print, broadcast, TV, and online media outlets.
• Attending and supporting relevant sporting fixtures and events out of hours and to manage media opportunities, media invites and presence on the day.
• Coordinating global public relations activities.
• Managing agency output and relationships as well as supporting local requirements.
• Creating content for press releases, by-line articles and keynote presentations.
• Monitoring, analysing and communicating PR and program results against business goals on a regular basis.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Experience in strategic communication within the UK media industry
• Experience in a media, sporting, commercial or public relations environment
• Record of managing campaigns for a customer driven business
• Project management skills
• Consumer awareness
• Ability to strategically lead and influence stakeholders

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• Previous experience in the sports marketing industry
• Previous experience in a regulated industry, preferably gaming

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.