PR Manager

About Us.

Epos Now is a cutting-edge cloud-based business operating within the payments and POS space empowered by a global workforce supporting consumers across 8 countries. Our company values are easy to explain – we are dynamic, human, honest and passionate about providing awesome service. 

We're looking for a PR Manager to work alongside the CEO, COO and CPO to ensure that the PR strategy is as ambitious as the company is. 

Public Relations & Brand Management

• Own and execute Epos Now’s public relations strategy.
• Define and maintain the company’s tone of voice and ensure all communications reflect our brand values.
• Create and manage a press release calendar for significant business events (e.g., product launches, customer case studies, appointments, CSR initiatives, investment or IPO announcements).
• Engage stakeholders and lead copywriting and design efforts as required.

Media Outreach & Engagement

• Build and maintain relationships with journalists, trade publications, and media outlets globally to increase brand awareness.
• Proactively identify speaking engagements, panels, and media appearances for key spokespeople (CEO, COO, CPO).
• Ensure all press releases and content have follow-backlinks and are SEO compliant.

Newsjacking & Thought Leadership

• Monitor breaking news relevant to our customers and sector, creating timely responses and thought leadership content.
• Coordinate with internal stakeholders to ensure alignment on public statements.

Case Studies & Awards

• Deliver at least one customer case study per quarter with video and photography, ensuring high-traffic pages are leveraged.
• Maintain an annual awards calendar; submit entries and manage award participation to maximise exposure.
• Amplify award wins across internal and external channels.

Hero of the High Street Report

• Create quarterly data analysis reports highlighting key market trends for retail and hospitality sectors.
• Ensure reports are published on a dedicated landing page and used as PR content across channels.

Event Management & Influencers

• Develop a repeatable trade show calendar, managing logistics, ROI reporting, and lead capture.
• Host webinars, panels, or customer events with strategic partners to enhance visibility.
• Explore influencer opportunities to promote Epos Now products and services.

General PR Duties

• Serve as first point of contact for inbound media enquiries and crisis management.
• Deliver monthly PR reports including engagement, media coverage, backlinks, and lead generation.
• Ensure internal teams are informed and engaged with published content.

Success Measures / KPIs

• Minimum of 1 press release every two weeks (moving to weekly when feasible).
• At least 2 pieces of content per month featured in Tier 1 and Tier 2 publications.
• One customer case study per quarter.
• Win at least one award per quarter in relevant categories.
• Successful execution of 4 trade shows in the first year.
• Regular publication and amplification of the quarterly Hero of the High Street report.

Skills & Experience

• Proven experience in PR, communications, or copywriting, ideally in tech, retail, hospitality, or SME sectors.
• Strong media relations and journalist engagement experience.
• Exceptional writing and editing skills with attention to brand tone and voice.
• Experience in event management, awards submissions, and influencer collaboration.
• Understanding of SEO best practices, content amplification, and digital PR.
• Ability to work autonomously, prioritise tasks, and meet deadlines in a fast-paced environment.

Personal Attributes

• Creative and proactive thinker with a “can-do” attitude.
• Highly organised with strong project management skills.
• Passionate about SMEs and supporting their growth.
• Comfortable representing Epos Now externally and in the media spotlight.