Leads regional public relations strategy across the UK, Ireland, and Nordics, managing agencies, budgets, media relationships, press events, sponsorships, talent partnerships, and product storytelling. The role oversees two direct reports, coordinates with regional and global teams, negotiates talent contracts, measures campaign performance, and protects and grows brand awareness and desirability.
The PR Manager will ensure there is a consistent brand voice throughout the region. In partnership with Marketing & Coms Director will develop and deliver strategy to build brand awareness and desirability, local relevance and strong
press and talents relationship in the region.
Main responsibilities:
- In collaboration with the Marketing & Coms Director UKI & Nordics and the PR Director Europe, build and deliver a PR strategy across press, talents and digital to protect and grow TCO leader position
- Review goals, strategies and strategic advice from PR agency with the Marketing & Coms Director
- Manage the PR Agency and ensure excellence in execution and goal achievement
- Take ownership and manage PR budgets for both markets in consultation with the Marketing & Coms Director
- Lead and grow 2 direct reports (PR Specialist and PR Intern)
Media Relations
- Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the UK
- Attend Press trips and host/manage press in collaboration with the Marketing & Coms director
- Pitch and coordinate with the team product loans for photo-shoots; attend key photo-shoots where necessary
- Manage day-to-day contact with PR agencies
- Provide creative direction and organize press releases with PR agencies
- Lead and coordinate press events
Sponsorships & Events
- Strategize and negotiate brand partnerships that include communications opportunities or collaborations.
- Build strategies to drive awareness on brand and product collaborations.
- Lead and deliver all brand and press events for UK and Ireland in collaboration with the region (EMEA), global team in New York and the local team.
Talents
- Manage and lead the development of a local talent strategy and UK & Nordics talent roaster across all tiers of talents in collaboration with the region and global team in New York
- Negotiate contracts, deliverables and build relationships with talents and agents in the UK and Nordics
- Facilitate all suitable dressing opportunities
Qualifications
Required
- College/University degree
- 6+ years of experience (3+ years in management role)
- Strong PR background and relationships in UK Jewellery industry
- Excellent analytical skills, Good excel knowledge
- Experienced in digital analytics and social listening tools, measuring campaign ROI and analysing metrics to support overall influencer strategy
- Understanding of financial and operational performance to ensure quality work and budget adherence
- Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
- Flexibility around working hours and ability/wish to travel for press trips
Preferred
- Experience in multiregional/Global-local dynamics, and ability to cross-functionally across different departments to eliminate silos and achieve aligned objectives
- Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator
- A natural relationship -builder with the ability to work well with a strong network of peers and partners
Tiffany & Co. is formed from many facets - talented people who make our community stronger with their creativity, perspective, and lived experience. This is why diversity, equity, inclusion, and belonging (DEIB) are at the core of our business and our culture. We’re committed to creating a more inclusive jewelry industry that empowers people of all backgrounds to shine and evolve to new heights.
We believe reaching your full potential requires a solid foundation, and your well-being is a central pillar. Tiffany employees are eligible for comprehensive benefits, including global benefits like adoption and surrogacy assistance, and parental leave, as well as programs that support mental, emotional, physical, and financial well-being. We also offer competitive pay, medical, dental, and eyecare, pension plans, paid time off, alongside other meaningful employee offerings.
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