PR Assistant

Job Description:

PR Assistant | dentsu Amplifi | London | Permanent | Hybrid Working

We’re looking for an enthusiastic, creative, and curious candidate to join our PR team. This role is for someone looking to start out in PR, we’re looking for character and the right skillset over anything.

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Purpose of the Role

You’ll be collaborating with us in our mission to be industry trailblazers in our approach to PR through innovation and integration with other digital marketing functions; reactive PR, content marketing, organic social, creator marketing, OOH – to name just a few.

You’ll be passionate about the media, trending content and cultural affairs and looking to begin your career in PR earning coverage and links from high-tier media.

Your responsibilities in the role will include working alongside PR managers and executives on PR campaign strategies- from press office and reactive PR to campaign-led PR. Within this, you’ll partake in campaign ideation for our brands as well as working on campaign outreach for our clients. This includes owning journalist relationships for enterprise size clients.

What you’ll do

Our client base spans a large pool of industries meaning no two days will look the same for you.

We work with clients of all sizes across home and interior, property, fashion and beauty, finance and legal, travel, leisure and tourism, healthcare, consumer electronics and jewellery – to name a few. 

You will be mapped to two to four clients (size dependent) but will retain exposure to the wider pool of industries - to put any relevant sector knowledge and interests to good use – regardless of your client mapping.  

This is what your day-to-day will look like:

• Getting hands-on with the basics of digital PR - supporting onsite content, influencer activity, and reactive ideas.
• Learning how different teams (design, content, SEO, social) help bring PR campaigns to life.
• Keeping an eye on what’s happening in the news and online culture and sharing anything interesting that could spark ideas.
• Helping PR Managers and Execs with early-stage campaign tasks - research, idea development, and general support.
• Building media lists and learning how to identify the right journalists for different stories.
• Supporting outreach activity and gaining confidence in pitching stories to media.
• Writing short, clear pieces of content - from pitch lines to basic press release sections - with guidance from the team. This role requires a lot of writing and so you’ll be a talented writer who can write with minimal to no grammatical mistakes and with the right training, sell a story into the media.
• Taking feedback positively and using it to grow your skills quickly.

What you’ll bring

These traits help you thrive as you begin your PR career:

• You enjoy staying plugged into culture, social media, and what people are talking about online.
• You’re organised, willing to learn, and happy to get stuck into a variety of tasks.
• You’re ambitious about developing your skills and open to trying new things.
• You take feedback well and see it as part of the learning process.
• You show initiative and are comfortable asking questions when you need support.
• You work well with others and enjoy being part of a collaborative team.
• You bring care and attention to your work, even when you’re still learning the craft.

What we offer

This is a permanent role. The team is based from our London office on a hybrid-working basis.

At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well. 

Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future. 

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.

Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at

[email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

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