Location: London, UK
Experience: 3-5+ years
Industry: Software Development or Technology
About Aries
Aries is a new federation of founder-led software companies in cloud marketplaces capitalising on the new AI paradigm. Founded in 2024 by former L Catterton technology investment partner Michael Mitterlehner and Snowflake EMEA founder Thibaut Ceyrolle, Aries is unifying niche SaaS applications through a shared growth and AI infrastructure. Investing $100m+ each year into inorganic growth, the company is focused on modern work, vertical business applications, and data & AI.
Role Overview
The Performance Marketer at Aries will be responsible for driving customer acquisition, lead generation, and revenue growth through data-driven digital marketing strategies. You will oversee paid media campaigns, SEO initiatives, conversion optimization, and marketing automation to maximize ROI and scale business impact. The ideal candidate has experience in B2B SaaS marketing, paid media, and organic growth strategies, with a deep understanding of data analytics and conversion optimization.
Key Responsibilities
Paid Digital Strategy & Execution: Plan, execute, and optimize paid digital campaigns across LinkedIn, Google Ads, and other relevant platforms to maximize ROI.
SEO & Organic Growth: Develop and implement SEO strategies to improve organic search rankings, drive inbound traffic, and enhance content visibility.
Conversion Rate Optimization: Continuously test and optimize landing pages, ad creatives, and campaign funnels to improve lead conversion rates.
Data-Driven Marketing: Utilize analytics tools (Google Analytics, HubSpot, Looker, etc.) to track performance, generate insights, and refine marketing strategies.
Content & Keyword Strategy: Collaborate with content teams to drive keyword-targeted content and optimize for search intent.
Retargeting & Nurture Campaigns: Implement and manage retargeting strategies across paid search and social media to nurture prospects and increase conversions.
Scalable Campaign Playbooks: Build repeatable, scalable marketing campaigns and playbooks that can be adapted across multiple portfolio companies to drive consistent growth.
Targeting & Segmentation Optimization: Optimize targeting, segmentation, and performance across product categories, personas, and industries, continuously analyzing data and making recommendations for improvement.
Budget Allocation & ROI Maximization: Efficiently allocate budgets across performance marketing channels to ensure cost-effective customer acquisition.
A/B Testing & Experimentation: Run iterative tests on ads, landing pages, and messaging to optimize marketing performance.
Marketing Automation & CRM Integration: Work closely with the sales and marketing teams to ensure seamless lead handover and tracking.
Qualifications & Experience
3+ years in performance marketing, growth marketing, or digital advertising (B2B SaaS preferred).
Hands-on experience with Google Ads, LinkedIn, and programmatic ad platforms.
Strong understanding of SEO, keyword strategy, and organic traffic growth.
Expertise in Google Analytics, Tag Manager, Looker, and other tracking tools.
Proficiency in CRO, A/B testing, and paid acquisition optimization.
Strong analytical mindset with a focus on data-driven decision-making.
Experience with marketing automation & CRM platforms (HubSpot, Marketo, Salesforce).
Excellent ability to collaborate across teams with strong communication skills.
What We Offer
A high-impact role with the opportunity to shape marketing strategy across multiple portfolio companies.
Exposure to a fast-paced, high-growth environment with cutting-edge marketing strategies.
Competitive compensation and benefits package.
Access to our London office.
The opportunity to work alongside industry veterans and world-class teams.
Join us and help drive Aries’ growth across the cloud marketplace. Apply now to be part of a company shaping the future of software acquisitions and scaling.
Aries Global London, England Office
London, United Kingdom
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