About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
The Global Performance Creative Manager plays a pivotal role in shaping, executing, and optimizing creative strategies that fuel full‑funnel performance marketing. This exciting role blends creative excellence with social trend analysis and passion for social media marketing & advocacy, ensuring that content & campaigns drive measurable business impact.
This role is a global marketing role and sits within Global Brand Marketing team, where you’ll work closely with UGC content creator agencies, brand category teams, Creative Agency and performance marketers, to deliver high‑performing creative assets, manage UGC content creation workflows end‑to‑end, and translate insights into actionable creatives.
This is a 12‑month fixed‑term opportunity covering maternity leave.
As a Performance Creative Manager you will
FULL FUNNEL PERFORMANCE MARKETING STRATEGY SUPPORT
- Support Head of Creative Performance & Strategy and Brand Marketing teams to translate growth objectives into creative strategies across awareness, consideration, and conversion stages
- Identify creative opportunities across channels, primarily social media to improve efficiency and scale
CONTENT & CREATIVE EXECUTION
- Work closely with brand marketing, art directors & copy teams to project-manage the delivery of awareness & consideration performance marketing ads
- Collaborate with regional marketing team to build & deliver locally relevant, local language PM ads
END‑TO‑END UGC CAMPAIGN MANAGEMENT
- Own the full lifecycle of UGC campaigns, working with external UGC agency—from creator sourcing and briefing to content review, approvals, and deployment
- Build and maintain a pool of creators aligned with brand values and performance needs
- Ensure UGC content meets platform requirements, brand guidelines, and performance objectives
- Lead creative storyboarding for all innovation & always-on content based on full funnel strategy
- Own internal approval processes to ensure timely delivery
- Keep track of contracts, usage rights, and compliance
AGENCY & PARTNER COLLABORATION
- Act as the day‑to‑day contact for creative, brand, performance marketing and production partners on performance marketing creatives
- Ensure agencies and partners deliver against briefs, timelines, and KPIs
- Facilitate smooth collaboration between internal teams and external partners
- Collaborate with advocacy and organic social teams to identify best performing content to leverage as paid media boosting
REPORTING & INSIGHTS
- Analyse creative performance reports from performance marketing teams, identifying social media trends, patterns, and opportunities and report to extended marketing teams
- Share insights proactively to influence future creative direction and testing roadmaps
- Maintain a library of best‑performing creative examples and learnings
About you
- Strong understanding of paid social platforms (Meta, TikTok, YouTube, etc.) and their creative best practices in beauty industry
- Experience in agency briefings and creative storyboarding
- Ability to interpret data and turn insights into creative action
- Excellent project management and stakeholder‑management skills
- Strong creative judgement and an eye for new exciting trends what performs
- Strong cross‑functional relationships and seamless collaboration with partners
- Brand marketing or creative agency experience is a plus
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
Charlotte Tilbury London, England Office
Strand, Covent Garden, London, United Kingdom, WC2R 2ND
