Designs and executes partner activation, co-marketing, sales enablement, and content programs across the UK, Ireland, France, and US. The role develops partner campaigns, collateral, messaging, events, webinars, and self-serve resources; collaborates with sales, content, product, and engineering; and tracks referral conversion, partner activation, campaign engagement, and toolkit adoption. Requires hands-on ownership of partner marketing programs that generate measurable pipeline and revenue growth.
The company
At Redpin, our mission is to bring global citizens and businesses together by simplifying life’s most important payments. Our world-class payments network and human-centric customer service touches a vast global community across 15,000+ partners, 235 territories and two flagship brands, Currencies Direct and TorFX. We are reshaping the age-old property market by connecting the dots across the entire ecosystem, from buyers and sellers to legal service firms and title companies to property management, banks and real estate agents.
Our goal is to become the leader in payments and embedded software for international property. We are a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers around the world. Our B2B and Real Estate solutions are designed to streamline transactions and enhance user experience across the globe.
The roleDesign, build, and deliver partner activation and marketing programmes across Redpin's full partner network. Own the co-marketing infrastructure that turns partners into active, high-performing revenue contributors, operating within the strategic direction set by the Head of Demand Gen.
NB: The primary regions covered by this role are UK, Ireland, France and US as Southern Europe and ANZ have in-market marketing resource.
What you'll be doingPartner Activation & Programme Design
- Design and run structured activation programmes for Redpin’s partnership verticals, tailored to the value proposition and behaviour of each segment.
- Develop and manage marketing programmes for active partners - keeping Redpin, Currencies Direct and Torfx top of mind, deepening partner engagement, and supporting pipeline development over time.
- Identify opportunities to work with trade bodies and professional associations to access partner networks at scale and support pipeline development
Sales Enablement & Content
- Own the partner collateral stack day-to-day: vertical-specific one-pagers, co-branded campaign assets, partner pitch decks, objection-handling materials, and training resources for the sales team.
- Translate vertical value propositions into compelling, usable collateral.
- Lead ICP and messaging development in collaboration with the sales team, working from partner call outputs and market feedback.
- Support the Marketing Manager with briefs for asset production, localisation, and distribution, ensuring self-serve resources (via Canva Enterprise) are current and accessible to regional sales teams.
Co-marketing & Partner Campaigns
- Plan and deliver co-marketing initiatives with strategic partners: joint events, webinars, email campaigns, thought leadership, and co-branded content.
- Work in partnership with the Content team to ensure delivery of market updates and insight content for partners across relevant geographies
- Manage partner-facing activity at industry events relevant to target verticals.
Performance & Reporting
- Define and track activation metrics at programme level: engagement with co-marketing assets, referral conversion and self-serve toolkit adoption.
- Report clearly and regularly to the Head of Demand Gen on programme performance, emerging trends, and recommended adjustments.
- Continuously test and iterate on messaging and channels, bringing recommendations with supporting data.
- 6+ years in B2B2B or B2B2C marketing with a strong grounding in partner, channel, or affiliate marketing, ideally across multiple verticals or geographies.
- Proven ability to build partner activation programmes that drive measurable referral and revenue growth, not just awareness or reach.
- Strong content and sales enablement skills i.e. able to translate complex value propositions into clear, compelling collateral for varied audiences.
- Comfortable owning both programme design and hands-on execution; this is not a strategy-only role.
- Effective at working cross-functionally with sales directors, regional leads, and product and engineering
- Financial services or fintech background is a plus; familiarity with FX, payments, or regulated environments is an advantage.
- Self-starter who can operate with limited resource, bring structure to ambiguity, and manage upward without needing to be chased.
Success Measures / KPIs
- Growth in active trading affiliates and referral conversion rates across partnership verticals.
- Partner activation rate: % of onboarded partners reaching first referral milestone within target timeframe.
- Partner referral rate: % of onboarded partners reaching target repeat referrals.
- Adoption and engagement with co-marketing assets and the partner self-serve toolkit.
- Reduction in ad-hoc marketing support requests from the sales team.
- Sales team satisfaction with enablement materials and campaign support.
Redpin London, England Office
London, United Kingdom, E14 5AA
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