Partner, Head of Brand, Content & Experiences

Who are we

Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

Who we are

At Knight Frank, we believe that property is personal. We’re a collaborative partnership with over 125 years of experience leading the property industry and 740 offices in more than 50 international territories, having advised on more than 500 billion pounds of real estate.

But more than anything, we’re experts. From luxurious residential developments to iconic skyscrapers, prestigious landmarks to historical rural estates, we’re operating at the top of our field, influencing the fabric of communities and shaping the skylines of tomorrow.

For you, that means unrivalled opportunities to grow, develop, and succeed in a rewarding career. It means control of your own destiny, the freedom to impact, and all the tools you need to become an expert in your own right.

Why this role matters

This is a critical leadership role that will shape how Knight Frank is perceived globally. By integrating brand, content, and experiences, you will create a unified and powerful market presence that strengthens client relationships and drives sustainable growth.

Key Responsibilities

Strategic Leadership

• Define and execute a global brand, content, and experiences strategy, aligned with the firm’s commercial objectives and growth ambitions.

• Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.

• Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.

• Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.

Brand

• Establish a global brand tracking framework, with clear metrics on brand perception, awareness, and positioning versus competitors.

• Deliver a consistent global Brand Visual Identity (VI), narrative, and tone of voice, supported by scalable templates and governance.

• Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.

• Ensure the brand narrative is optimised for LLM and AI-driven search environments, enhancing discoverability and digital authority.

• Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.

Events & Experiences

• Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.

• Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.

• Lead the optimisation of event platforms (e.g. Cvent) to enhance engagement, data capture, and ROI.

• Manage third-party platforms (e.g. Headbox) and create efficiencies in event sourcing, delivery, and cost management.

• Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high-quality client journey.

Content

• Oversee the delivery of global content programmes aligned to the new Brand VI and supported by AI governance frameworks.

• Establish “The View” as a video-first global digital channel, hosted on Knight Frank’s .com platform.

• Define and implement the optimal model for in-house content production, balancing quality, scalability, and cost efficiencies versus outsourcing.

• Lead the management and optimisation of Engage to deliver strong SEO performance and measurable content impact.

Operational Oversight

• Develop and implement global frameworks, standards, and governance for brand, content, and experiences.

• Partner with regional and service line teams to ensure seamless integration of brand and content into day-to-day commercial activity.

• Ensure data-driven decision making across all brand and content initiatives, with clear reporting and insight.

People & Culture

• Build, lead, and inspire a high-performing global team across brand, content, and experiences.

• Drive talent development, succession planning, and capability building across marketing functions.

• Foster a culture of creativity, collaboration, and innovation aligned to the firm’s values.

External & Client Engagement

• Represent Knight Frank as a thought leader in brand, content, and experiential marketing within the real estate sector.

• Strengthen client relationships through compelling storytelling, events, and digital engagement.

• Collaborate with clients and partners on co-branded initiatives, campaigns, and experiences.

Skills & Experience Required

• Significant senior leadership experience in brand, content, and/or marketing strategy, ideally within a global or partnership-driven organisation.

• Proven track record of building and scaling global brands and delivering measurable commercial impact.

• Deep understanding of content strategy, digital ecosystems, SEO, and emerging AI/LLM-driven discovery trends.

• Experience designing and delivering high-impact global events and client experiences.

• Strong commercial acumen, with the ability to balance creativity with measurable outcomes.

• Excellent stakeholder management skills, with the ability to influence at Partner and Executive level.

• Experience building and leading high-performing, international teams.

• Strong analytical capability, with experience using data to drive decision-making and performance improvement.

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.