Partner - Data, Measurement & Optimisation

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Purpose of the Role

Within Growth Solutions, we are building and scaling innovative media, data and technology-led propositions that help drive commercial growth across the business. Growth Solutions are an evolving range of products, services and capabilities designed to give advertisers greater certainty and impact in the algorithmic era, spanning proprietary media solutions, marketplaces, strategic services and data products.

As Partner – Data, Measurement & Optimisation, you will define and lead the long-term vision, strategy and governance of data, measurement and optimisation across Growth Solutions. Working across Product, Marketing Science, Data & Technology and agency teams, you will ensure these capabilities drive competitive advantage, product innovation and commercial growth while establishing dentsu as a market leader in measurable, data-driven solutions.

Key Responsibilities

Measurement Strategy & Effectiveness

• Define the strategic measurement vision, standards and governance framework for Growth Solutions, ensuring all capabilities are aligned to client and business outcomes.

• Drive innovation in measurement approaches, including econometrics/MMM, attribution, incrementality testing, experimentation and AI-enabled analytics.

Data Strategy & Audience Intelligence

• Shape the data strategy for Growth Solutions, leveraging proprietary, partner and first-party data assets to improve targeting, personalisation and performance.

• Ensure robust data governance, privacy compliance and responsible data use while developing differentiated audience and data capabilities.

Optimisation & Performance

• Establish optimisation frameworks and methodologies that drive continuous improvement across products, campaigns and client outcomes.

• Foster a test-and-learn culture, using performance insights and analytics to inform product development, adoption and commercial growth.

Client & Agency Advisory

• Serve as the executive sponsor and senior strategic advisor for key client engagements, growth opportunities and senior stakeholder relationships.

• Partner with agency and business leaders to ensure data, measurement and optimisation capabilities support broader commercial and growth objectives.

Product Development & Innovation

• Own the strategic direction of data, measurement and optimisation across the Growth Solutions roadmap, ensuring capabilities support future business growth and market differentiation.

• Identify opportunities to enhance solutions through advanced analytics, AI, audience capabilities and emerging measurement approaches.

Leadership & Enablement

• Lead, develop and inspire a high-performing team, establishing capability priorities, succession plans and long-term talent development strategies.

• Drive adoption of measurement, data and optimisation best practices through executive sponsorship, thought leadership and organisational enablement.

Qualifications + Skills

• Extensive experience in media measurement, marketing effectiveness, analytics, marketing science or a related discipline within an agency, consultancy, media owner or similar environment.

• Deep understanding of econometrics/MMM, attribution modelling, incrementality testing, experimentation and multi-touch measurement methodologies.

• Proven experience designing and implementing measurement, data and optimisation frameworks that drive commercial and client outcomes.

• Strong understanding of digital media, audience strategy, first-party data activation and emerging advertising technologies.

• Experience developing data strategies, governance frameworks and audience solutions within a media or marketing environment.

• Familiarity with analytics platforms, dashboarding tools, data integration technologies and AI/ML applications.

• Exceptional stakeholder management, communication and storytelling skills, with the ability to simplify complex concepts for senior audiences.

• Demonstrated success leading high-performing teams, capability functions or specialist practices within complex, client-focused organisations.

• Proven ability to influence senior stakeholders, shape strategic direction and drive organisational change through data, measurement and optimisation expertise.

What we offer

• This is a permanent role.

• This role can be based in Manchester or London and operates under flexible working arrangements.

• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected] quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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