Paid Social Director

Job Description:

Paid Social Director | Permanent | London | Hybrid Working

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Paid Social Director as part of our London team. This role is pivotal in shaping market-level strategy and delivering best-in-class execution across culturally impactful campaigns.

Purpose of the Role

The Paid Social Account Director is responsible for leading the relationship with key local market stakeholders, developing Paid Social strategy and ensuring excellence in execution through their team.

Sitting between the Paid Social Manager and Partner, this role translates global direction into market-specific strategies, builds robust testing roadmaps and drives high-performing, efficient delivery.

You will be accountable for ensuring your market delivers against performance goals while maintaining high standards across planning, activation and team development.

Key Responsibilities

Client Leadership & Strategic Ownership:

• Act as the senior day-to-day lead for local market clients, building strong and trusted relationships

• Own the development of Paid Social strategy within your market, aligned to global direction and local objectives

• Translate global briefs into actionable market-level plans that reflect cultural nuance and audience behaviour

• Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments

Planning, Testing & Innovation:

• Develop and own testing roadmaps to drive continuous improvement and innovation

• Identify new opportunities across platforms, formats and audience strategies

• Ensure learnings are captured, shared and scaled across campaigns and markets

• Champion a test-and-learn culture within the team

Performance & Delivery Oversight:

• Oversee campaign planning and execution to ensure delivery against KPIs

• Drive performance optimisation through strong use of data and insights

• Ensure high standards across campaign quality, reporting, and financial management

• Support forecasting and performance tracking across your market

Team Leadership & Excellence:

• Lead and develop Paid Social Managers and executives, ensuring strong delivery and growth

• Set clear expectations and maintain high standards across planning and activation

• Oversee workload management and resource allocation within your team

• Foster a collaborative, accountable and high-performing team culture

Collaboration & Integration:

• Work closely with the Paid Social Partner to align market strategy with global priorities

• Partner with cross-channel teams (Client Services, Search, Programmatic, etc.) to deliver integrated solutions

• Support Total Social integration across Paid, Organic and Creator activity where relevant

Qualifications + Skills

• Strong experience in Paid Social within an agency or client-facing environment

• Proven ability to lead client relationships and develop strategic recommendations

• Experience working on multi-market or global clients, ideally within fast-paced, culturally driven sectors

• Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel

• Strong analytical mindset with ability to translate data into actionable insights

• Experience managing and developing teams

• Excellent communication, stakeholder management, and presentation skills

• Ability to balance strategic thinking with hands-on oversight of execution

• Desirable second spoken language - Spanish, French, Italian, German, Arabic, Polish, Turkish

What we offer

• This is a permanent role

• The team is based in our London office but operates under flexible working arrangements.

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

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