Paid Social Advertising Manager

SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first.
With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women.
Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.
Purpose of Role:
The Paid Social Advertising Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands-on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health.
What You'll Work On:

Paid Social Strategy & Performance

• Own the day-to-day management and optimisation of paid campaigns across Meta and other
  smaller channels.
• Support testing and growth.
• Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
• Identify opportunities to scale spend while maintaining acquisition efficiency.
• Monitor performance daily and move quickly when campaigns or audiences are underperforming.

Creative Testing & Optimisation

• Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
• Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
• Turn campaign data into clear creative insights and actionable briefs.
• Identify winning concepts and iterate quickly to find further opportunities for scale.

Data & Growth

• Analyse performance across the full acquisition funnel.
• Use data to understand consumer behaviour and identify opportunities to improve conversion.
• Produce clear reporting on performance, learnings and next steps.
• Stay ahead of platform changes, competitor activity and emerging paid social opportunities. 

Cross-Functional Execution

• Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals.
• Coordinate campaigns around key launches, promotions and brand moments.
• Bring new ideas to the table and proactively identify opportunities rather than waiting for direction.

What We're Looking For:

• 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
• Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
• Experience running and optimising campaigns on TikTok Ads Manager.
• A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
• Experience managing meaningful paid media budgets and making confident budget allocation decisions.
• Strong understanding of creative testing and what makes paid social creative convert.
• Commercial and analytical mindset with the ability to turn data into clear actions.
• Highly organised and able to manage multiple campaigns, tests and priorities at once.
• Comfortable working at speed in an environment where priorities can change quickly.
• Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
• Strong communicator who can work effectively across creative, data, product and marketing teams.
• Excited by SheMed's mission and motivated by the opportunity to grow with the company.

Perks at Work:

• A mission-driven team focused on closing the women’s health gap
• Competitive Salary
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials 
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• £80 contribution to noise cancelling headphones
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme