Company Description
At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Marketplace Performance Marketing team with a focus on supporting one of Forbes' business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
This position will report to the SEM Manager. In this role, you will be required to set up, manage, and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities:
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts; this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets, align campaign goals, and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- ● Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.
Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches, principles, and standards.
- A good understanding of how PPC fits into the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Requirements:
- Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus
- Strong analytical skills
- Ability to think creatively
- Excellent attention to detail
- Strong relationship-building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large-scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
Benefits:
- Competitive salary
- Medical, dental and vision coverage
- 35 Days of PTO (Including Bank Holidays)
- Day off the 3rd Friday of every month
- Disability coverage
- Employee assistance program
- Paid parental leave program
Additional Information
Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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