Paid Search Specialist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

The Paid Search Specialist plays an essential role implementing and supporting paid search campaigns, including account setup, strategy development, organization, and management. Daily utilization of reporting, analytics, and trend tools is imperative, coupled with tasks such as keyword development, ad copy creation and testing, bid and budget management, and conducting campaign audits. Your role will involve prioritizing efforts to ensure the delivery of key objectives, tracking and reporting campaign results, and actively seeking process improvements for client success.

As the Paid Search Specialist you will:

• Campaign Implementation & Management: Implement and support paid search campaigns, including account setup, strategy development, and effective organization.

• Reporting and Analytics Usage: Utilize reporting, analytics, and trend tools on a daily basis to monitor campaign performance and make data-driven decisions.

• Campaign Setup & Optimization: Lead campaign setup activities, encompassing keyword development, ad copy creation and testing, account setup and restructuring, and bid and budget management.

• Tactical Execution & Audits: Oversee basic tactical execution of campaigns and conduct regular audits to ensure campaign effectiveness and alignment with best practices.

• Prioritization and Reporting: Prioritize efforts, track and report on campaign results, perform data analysis, and engage in weekly client calls to ensure alignment with client goals.

• Continuous Improvement: Consistently seek ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance.

• Campaign Planning & Design: Plan, design, and operate paid search campaigns, including launches, management, budget allocation, bid management, and A/B testing.

• Reporting and Analysis: Track and monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies.

• Budget Maintenance & Monitoring: Maintain and monitor campaign budgets, ensuring proper pacing and allocation for optimal performance.

• Client Communication: Communicate insights and findings derived from campaign performance effectively to clients.

Professional Qualifications:

• 2.5+ years of hands-on experience in executing and managing high-impact paid search campaigns or related digital advertising roles.

• Demonstrated expertise in efficiently managing monthly campaign budgets exceeding $50k, showcasing strategic budget allocation and optimization skills.

• Proficiency in leveraging competitive reporting tools such as AdGooRoo, The Search Monitor, Compete, or Auction Insights, demonstrating an analytical approach to campaign insights.

• Advanced proficiency in Microsoft Excel and PowerPoint, ensuring comprehensive data analysis and effective presentation of campaign performance reports and strategies.

• Google Adwords (Fundamentals & Advanced) Certifications, complemented by additional certifications in digital marketing or advertising, showcasing dedication and mastery in the field.

• Practical experience working with Google Analytics and proficiency in utilizing paid search platforms such as Marin, Kenshoo, or DS3, highlighting a comprehensive understanding of diverse advertising tools and platforms.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.